Atlas OOH Blog
OOH Insights, Case Studies & Outdoor Advertising Trends
Welcome to the Atlas OOH blog. Here you will find in-depth case studies, strategic insights, and the latest trends covering everything from digital billboards and transit advertising to localized street furniture. Our experts break down complex outdoor advertising campaigns to show how brands of all sizes increase awareness, drive foot traffic, and maximize ROI across the United States. Whether you are launching a startup or managing media for an enterprise, our actionable guides are designed to help you navigate the out-of-home advertising landscape.
Posts in July 2026
Tesco Turns Wembley Store Into a Lucky Football Ritual
Tesco and BBH London turn everyday store fixtures into wooden good-luck charms ahead of England's semi-final clash with Argentina.
OOH Advertising for Telecom, Wireless, and Broadband Brands
How telecom, wireless, broadband, fiber, and connectivity brands can use data-driven OOH to launch markets, defend share, and drive plan consideration.
OOH Advertising for Energy, Utilities, and Clean Tech Campaigns
A buyer guide for energy providers, utilities, solar brands, EV charging networks, and clean tech teams using data-driven OOH for education, trust, and adoption.
Prime Video Launches Ride or Die With a UK-Wide OOH Campaign
Prime Video brings Ride or Die Season 1 across the UK with branded taxis, digital outdoor placements and a full wrap of The Cube at Flannels X.
OOH Advertising for B2B SaaS and Enterprise Software Brands
How B2B SaaS, enterprise software, AI, cybersecurity, and cloud brands can use data-driven OOH to reach buying committees and support pipeline.
OOH Advertising for CPG and Beverage Product Launches
A buyer guide for CPG, beverage, snack, beauty, and household brands using data-driven OOH to launch products, build retail demand, and drive trial.
Tinder’s First Rebrand in Nearly a Decade Feels Surprisingly Familiar
Tinder introduces a polished new identity and the Happily TBD platform, but its mix of editorial typography, meme culture and eclectic visuals raises questions about originality.
Netflix Brings Avatar's Metal-Bending to Sunset Boulevard
SuperHeroes promotes Avatar: The Last Airbender Season 2 with a mixed-reality OOH campaign that makes a Netflix billboard appear metal-bent in real life.
Burger King UK Turns Burger Buddies Into Match-Day OOH
Burger King UK promotes its new Burger Buddies combo across Bauer Media Outdoor’s Adshel Live, Malls Live and Storm screens during a major summer of sport.
Evil Dead Burn Sends Terrifying Taxis Into Toronto
Evil Dead Burn promotes its July 10 theatrical release with horror-themed taxis appearing across Toronto as a mobile out-of-home activation.
The AA Brings Spider-Man Energy to UK Roads
The AA teams up with Sony Pictures' Spider-Man: Brand New Day for a summer campaign spanning OOH, cinema, print and social.
How Uber Won World Cup Attention Without Being an Official Sponsor
Uber demonstrated how brands can leverage OOH, mobility, and customer experience to become part of the FIFA World Cup conversation without official sponsorship rights.
Olympia London Launches 'Do What's New' Brand Platform With Bold OOH Campaign
Olympia London unveils its new 'Do What's New' campaign, introducing a refreshed brand platform that celebrates the transformation of the historic venue into one of London's premier destinations.
Carlsberg Turns Outdoor Posters Into Football Goals
Carlsberg's Goal Posters campaign transforms urban walls into football goals, encouraging fans to stop watching and start playing.
Pizza Hut Australia's 'How Bad Do You Want Good?' Shows the Power of Bold OOH
Pizza Hut Australia and creative agency jnr. launch a provocative new brand platform that uses dark humor and high-impact outdoor advertising to rebuild awareness in the competitive QSR category.
Lidl GB Turns Award Wins Into a Fresh OOH Brand Moment
Lidl GB celebrated winning three industry awards with a witty outdoor campaign proving that clever copy and simple creative can maximize brand recognition.
Financial Times Turns Political Speculation Into Tactical OOH
The Financial Times features Andy Burnham in a tactical London DOOH campaign that brings its For The Why platform into the UK's political conversation.
McDonald’s Creates Giant Fries Installation in Taipei
McDonald’s transformed its iconic fries carton into a playful walk-in installation in Taipei, creating an experiential OOH destination designed for photos and social sharing.
Rightmove Tricks the Eye With a Trompe-l'Œil Mural
Rightmove transforms the Village Underground wall in London with a hand-painted trompe-l'œil mural that turns outdoor advertising into an optical illusion.
Outdoor Media and Investor Relations: Why OOH Matters Beyond Marketing
Discover how outdoor advertising supports investor relations by increasing corporate visibility, strengthening reputation, and communicating business milestones to key audiences.
Wendy's Finds 'Indy' Hidden in Its Logo in Clever Local OOH Campaign
VML and Flynn Group celebrate Wendy's connection to Indianapolis with an outdoor campaign that reveals the word 'Indy' hidden within the iconic Wendy's logo.
How Programmatic Digital Out-of-Home Advertising Works
Learn how programmatic DOOH works, from audience targeting and real-time buying to dynamic creative optimization and campaign measurement.
Suzuki Launches e VITARA With a Mud-Splattered OOH Campaign
Suzuki Australia introduces its first electric vehicle with the 'Good Clean Dirty Fun' campaign, using OOH to redefine what an EV can be.
How Is a DOOH Campaign Measured?
Learn how DOOH campaigns are measured through proof of play, impressions, reach, frequency, foot traffic, brand lift and conversions.
McDonald's Canada Celebrates Stampede with the 'Big Mac Country' OOH Campaign
McDonald's Canada and Cossette transform the silhouette of a cowboy hat into the Golden Arches, creating an outdoor campaign that celebrates Alberta's ranching heritage.
Reddit's 'People Are the Best' Campaign Brings Human Connection to OOH
Reddit's latest brand campaign uses large-scale OOH to celebrate authentic human connection, reminding audiences that real conversations remain its greatest strength in the AI era.
McDonald's France Celebrates Every Moment With McFlurry
McDonald's France and TBWA\\Paris launch a witty OOH campaign showing that every life moment—from awkward to unforgettable—is a reason to enjoy a McFlurry.
Georg Jensen Brings Wild Posting to Copenhagen During 3 Days of Design
Georg Jensen launches its At Play Wild Posting campaign across Copenhagen during 3 Days of Design, using street posters to blend Scandinavian design with out-of-home advertising.
Sensodyne Brings Tooth Sensitivity to Tennis Season
Sensodyne launches a tennis-inspired OOH campaign by Grey London and WPP Team Vitale, using the line Leave the sensitive outbursts on court to address tooth sensitivity.
Morrisons Brings Market Street to Life with a Mobile LED Advertising Truck
Morrisons promotes its fresh Market Street offering through a mobile LED advertising truck, bringing bakery craftsmanship directly into high-traffic environments.
loveholidays Turns Soho Into a Global Crisp Destination with Experiential OOH
loveholidays combines experiential marketing, OOH, and social content with Crisps From Abroad, a London pop-up celebrating international snack culture.
Morrisons Brings Market Street to Life with a Mobile LED Advertising Truck
Morrisons promotes its fresh Market Street offering through a mobile LED advertising truck, bringing bakery craftsmanship directly into high-traffic environments.
BetMGM Brings Las Vegas Heritage to UK Audiences
BetMGM launches The Real Deal, a new integrated brand platform by RCP that highlights 50 years of Las Vegas entertainment heritage across TV, OOH, radio, social and digital.
Indeed's 'Jobs Need People' Billboard Turns a Unicorn Into a Hiring Message
Indeed uses whimsical outdoor creative in New York City to reinforce a simple truth: jobs need people. The campaign combines playful imagery with a clear recruitment message.
Why Times Square Remains One of the World's Most Powerful OOH Stages
A digital billboard in Times Square demonstrates why New York City's most famous intersection continues to be one of the most valuable locations in outdoor advertising.
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Planning an outdoor advertising campaign can be complex, especially when coordinating multiple markets, vendors, and formats across the United States. Atlas OOH simplifies this process by serving as your single point of contact. From hyper-local billboard placements in specific towns to nationwide transit domination strategies, our team brings data-driven insights and deep industry relationships to the table.
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