One Night Only Takes Over NYC With Eye-Level OOH
One Night Only brings its romantic New York story to the streets with an eye-level billboard campaign supporting the theatrical release.
Atlas OOH Blog
OOH Insights, Case Studies & Outdoor Advertising Trends
Welcome to the Atlas OOH blog. Here you will find in-depth case studies, strategic insights, and the latest trends covering everything from digital billboards and transit advertising to localized street furniture. Our experts break down complex outdoor advertising campaigns to show how brands of all sizes increase awareness, drive foot traffic, and maximize ROI across the United States. Whether you are launching a startup or managing media for an enterprise, our actionable guides are designed to help you navigate the out-of-home advertising landscape.
Posts in August 2026
16 post(s)
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One Night Only Takes Over NYC With Eye-Level OOH
One Night Only brings its romantic New York story to the streets with an eye-level billboard campaign supporting the theatrical release.
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Send My Bag Takes Its Brand to the Skies
Send My Bag and Ardmore Group celebrate the luggage delivery company's 20th anniversary with a giant suitcase-shaped hot air balloon and global record attempt.
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Netflix Turns a Sunset Boulevard Billboard Last House
Netflix built a functioning house inside a Hollywood billboard for The Last House, turning the film’s.
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Sky Mobile Builds Nationwide OOH Scale Ahead
Sky Mobile expands its UK presence with roadside, transport, premium digital landmarks and 2D special builds.
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Capo d’Orlando Marina Invites Travellers to Imagine
Capo d’Orlando Marina launches Immagina, a lifestyle campaign positioning the Sicilian marina.
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Oreo x BTS Turns a Global Collaboration
Oreo localized its global BTS collaboration for Indonesia through disruptive OOH, activations and community-first.
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Charli XCX Brings Music, Fashion, Film to Nashville With Wild Posting
Charli XCX's Music, Fashion, Film visuals take over Grimey's in Nashville through a sleek Wild Posting campaign that blends music, fashion and film.
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Burger King Finds Grill Lines in the Shadows
Burger King turns everyday shadows into grill marks in a minimalist campaign that reinforces the brand's flame-grilled positioning.
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Audible Turns a Twin Identity Swap Into a Multi-Format
Audible uses connected DOOH, large-format posters and media walls to make the identity-switching story.
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Hulu Turns a Melrose Avenue Storefront Into a Dollhouse
Hulu, Publicis and Visual Feeder transformed a Melrose Avenue storefront into an immersive projection-based.
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AT&T Takes Over Chicago’s Transit Journey
AT&T builds repeated urban visibility across Chicago with a transit OOH campaign extending from the Lake Red Line.
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Minus 196 Opens a Chilled Pop-Up Bar During London’s
Suntory’s Minus 196 launches The Chiller Room on Clapham Common, combining product sampling, temperature-controll.
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Simple Mills Announces Absolutely Nothing in New OOH Campaign
Simple Mills and Zulu Alpha Kilo launch Announcing Absolutely Nothing, a humorous OOH campaign celebrating the brand's Non-UPF Verified recognition without changing its recipes.
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Audible Turns Listening Into a Transformative OOH Story
Audible launches Stories that Speak to You, a global campaign showing how audio storytelling can transform everyday moments through film, OOH, digital and experiential media.
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How Culture Pop Can Turn Its Colorful Brand Identity
Culture Pop Soda stands out through bright packaging, a friendly personality and consistent branding. OOH.
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Ariana Grande Takes Petal Global With Minimalist OOH
Ariana Grande promotes her eighth studio album, petal, through monochrome billboards appearing in markets.
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