Atlas OOH Blog

OOH Insights, Case Studies & Outdoor Advertising Trends

Welcome to the Atlas OOH blog. Here you will find in-depth case studies, strategic insights, and the latest trends covering everything from digital billboards and transit advertising to localized street furniture. Our experts break down complex outdoor advertising campaigns to show how brands of all sizes increase awareness, drive foot traffic, and maximize ROI across the United States. Whether you are launching a startup or managing media for an enterprise, our actionable guides are designed to help you navigate the out-of-home advertising landscape.

Posts in August 2026

62 post(s)
Radiocentre Target Media Agencies With OOH Advertising Amplified Campaign
NEW

Radiocentre Target Media Agencies With OOH Advertising Amplified Campaign

Aug 28, 2026 Valeria A 4 min read

Radiocentre returns with its Advertising Amplified OOH campaign, targeting top UK media agencies in London and Manchester to promote audio advertising.

Hit Point Takes The Hunt Is On Across Rail, City Centres
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Hit Point Takes The Hunt Is On Across Rail, City Centres

Aug 28, 2026 Valentina G. 4 min read

Hit Point extends The Hunt Is On into a connected OOH campaign across National Rail, city centres and bus T-sides, using scale, location and one distinctive visual language.

Spotify Turns Fan Rituals Into Tear-Off Street Posters
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Spotify Turns Fan Rituals Into Tear-Off Street Posters

Aug 28, 2026 Valentina G. 4 min read

Spotify’s latest Fan Life campaign transforms real fan behavior into participatory OOH.

Dolly Parton Memorial: How OOH and Public Space Became a Global Tribute
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Dolly Parton Memorial: How OOH and Public Space Became a Global Tribute

Aug 27, 2026 Valentina G. 4 min read

Discover how iconic OOH locations and public landmarks worldwide transformed into memorial media to honor Dolly Parton\'s legacy.

Untold Uses Painterly AI Imagery to Make Journaling
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Untold Uses Painterly AI Imagery to Make Journaling

Aug 27, 2026 Valentina G. 5 min read

Untold’s rebrand by The Working Assembly uses a bespoke AI illustration system, expressive typography.

TailscaleUp 2026 Takes Over Salesforce Transit Center DOOH
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TailscaleUp 2026 Takes Over Salesforce Transit Center DOOH

Aug 27, 2026 Valeria A 4 min read

Tailscale promotes TailscaleUp 2026 with a DOOH campaign across Salesforce Transit Center in San Francisco.

Geely EX2 Launches With an IYKYK OOH Campaign
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Geely EX2 Launches With an IYKYK OOH Campaign

Aug 26, 2026 Valeria A 4 min read

Geely Auto UK and Joint launch the Geely EX2 with If You Know You Know, an OOH-led campaign using cryptic teasers, what3words posters and Outernet screens.

Coca-Cola Brings Back Its Most Iconic Promotions
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Coca-Cola Brings Back Its Most Iconic Promotions

Aug 26, 2026 Valentina G. 4 min read

Coca-Cola revives classic promotional items across Europe, using nostalgia, collectible rewards and scan-to-win.

Target Turns Grand Central Red With a Bullseye-Filled OOH
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Target Turns Grand Central Red With a Bullseye-Filled OOH

Aug 26, 2026 Valentina G. 4 min read

Target brings its unmistakable red-and-white identity into Grand Central with a high-impact OOH makeover.

Jameson Turns a Leaked Code Into Ultra Access for AFL Fans
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Jameson Turns a Leaked Code Into Ultra Access for AFL Fans

Aug 25, 2026 Valeria A 4 min read

Jameson Irish Whiskey, Kayo SPORTS and 2045 turned a staged viral leak from Dan Does Footy into Jameson Ultra Access, rewarding AFL fans with two months of Kayo SPORTS access.

McDonald’s x Xbox Brings Legendary In-Game Food
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McDonald’s x Xbox Brings Legendary In-Game Food

Aug 25, 2026 Valentina G. 6 min read

McDonald’s and Xbox expand Side Missions with a 360 campaign that turns iconic foods from Halo, Fallout, Forza, Overwatch, World of Warcraft and Candy Crush into real items.

Moomoo Turns New York Bright Orange With a High-Impact OOH
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Moomoo Turns New York Bright Orange With a High-Impact OOH

Aug 25, 2026 Valentina G. 4 min read

Moomoo launches a bold NYC OOH campaign for the new Moomoo Engine, using wildpostings and a multi-sign Holland.

The Warhol Lets Memory Do the Advertising
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The Warhol Lets Memory Do the Advertising

Aug 24, 2026 Valeria A 4 min read

The Andy Warhol Museum and BarkleyOKRP launch See It at The Warhol, a minimalist OOH and digital campaign that references Warhol's art without showing it.

Formula 1 Takes Over London, Times Square and Sunset
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Formula 1 Takes Over London, Times Square and Sunset

Aug 24, 2026 Valentina G. 4 min read

Formula 1 builds anticipation for racing's return with a high-impact OOH campaign across London.

Mejuri Serves Up a Timely OOH Campaign Ahead of the US
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Mejuri Serves Up a Timely OOH Campaign Ahead of the US

Aug 24, 2026 Valentina G. 3 min read

Mejuri taps into New York's US Open energy with a timely OOH campaign that connects fashion, jewelry.

Hulu Brings Animayhem to Brooklyn Eye-Level OOH

Hulu Brings Animayhem to Brooklyn Eye-Level OOH

Aug 22, 2026 Valeria A 4 min read

Hulu promotes Animayhem, its adult animation destination, with a Brooklyn eye-level billboard inviting fans into the world of Futurama, The Simpsons and more.

The Corcoran Group Uses Freebee to Make Local OOH Measurable

The Corcoran Group Uses Freebee to Make Local OOH Measurable

Aug 21, 2026 Valeria A 4 min read

The Corcoran Group and Freebee bring local OOH to Delray Beach with a branded vehicle campaign that connects visibility, community presence and measurable outcomes.

Mountain Dew Brings Its High-Energy Brand Identity

Mountain Dew Brings Its High-Energy Brand Identity

Aug 21, 2026 Valentina G. 4 min read

Mountain Dew translates its energetic brand personality into a nationwide Polish OOH campaign.

Orange Brings Encore Meer Union to the Streets

Orange Brings Encore Meer Union to the Streets

Aug 21, 2026 Valentina G. 4 min read

Orange extends its Union Saint-Gilloise partnership through a geo-targeted OOH campaign across Saint-Gilles.

Airbnb Takes Beyond The Match to Mexico City Streets

Airbnb Takes Beyond The Match to Mexico City Streets

Aug 20, 2026 Valeria A 4 min read

Airbnb's Beyond The Match campaign uses Wild Posting in Mexico City to bring the immersive world of football into the streets with bold, high-impact visuals.

Rock Face Turns Festival Shower Avoidance Into OOH

Rock Face Turns Festival Shower Avoidance Into OOH

Aug 20, 2026 Valentina G. 3 min read

Rock Face launches The Great Unwashed, using OOH, social and influencers to turn a 72-hour antiperspirant claim into a festival challenge.

Hinge Brings Real Love Stories to London With No Ordinary

Hinge Brings Real Love Stories to London With No Ordinary

Aug 19, 2026 Valentina G. 4 min read

Hinge launches the second chapter of No Ordinary Love, turning real dating stories into romantic OOH.

Two Summer Scents Turn New York, Los Angeles and Chicago

Two Summer Scents Turn New York, Los Angeles and Chicago

Aug 19, 2026 Valentina G. 4 min read

Beach Waves and Toasted Marshmallow launch through a multi-city OOH campaign that transforms landmarks, transit hubs.

Carousel & Co. Adds More Pop to the KLCC Tunnel

Carousel & Co. Adds More Pop to the KLCC Tunnel

Aug 19, 2026 Valeria A 4 min read

Carousel & Co. brings its carnival-inspired brand to life with the Corn Cascade, an interactive OOH installation in the KLCC LRT to Avenue K tunnel walkway.

Jägermeister Turns a German Accent Into the Creative

Jägermeister Turns a German Accent Into the Creative

Aug 18, 2026 Valentina G. 3 min read

Jägermeister uses its unmistakable German identity as a copy-led advertising device, inviting audiences to read.

McDonald’s Turns Méqui 1.000 Into a KPop Demon Hunters

McDonald’s Turns Méqui 1.000 Into a KPop Demon Hunters

Aug 18, 2026 Valentina G. 4 min read

McDonald’s transforms its flagship Méqui 1.000 on Avenida Paulista into an immersive KPop Demon Hunters experience.

Dolmio Brings Back Its Puppet Family for 40th Anniversary

Dolmio Brings Back Its Puppet Family for 40th Anniversary

Aug 18, 2026 Valeria A 4 min read

Dolmio celebrates its 40th anniversary with T&P by bringing back its iconic puppet family and launching a 3D steaming Bolognese billboard in London.

Tesco Ireland Gives New Meaning to Every Little Helps

Tesco Ireland Gives New Meaning to Every Little Helps

Aug 17, 2026 Valeria A 4 min read

Tesco Ireland and BBH Dublin launch That's Every Little Helps, an integrated campaign spotlighting the everyday actions colleagues take to support customers and communities.

The AA Brings Emotion and Humour to OOH

The AA Brings Emotion and Humour to OOH

Aug 17, 2026 Valentina G. 5 min read

The AA launches Pinky, a new campaign from The Gate that blends cinematic drama, humour and emotional storytelling.

Pringles Shows How One Small Physical Detail

Pringles Shows How One Small Physical Detail

Aug 17, 2026 Valentina G. 3 min read

A handmade Pringles mustache poster demonstrates how experiential OOH does not need to be huge or expensive.

OLIPOP Takes The Feel Good Soda on the Road

OLIPOP Takes The Feel Good Soda on the Road

Aug 15, 2026 Valeria A 4 min read

OLIPOP brings The Feel Good Soda to life through murals, trucks, billboards, digital boards and a playful boat billboard across Miami, LA and beyond.

Schneiders Turns Hilary Duff’s Viral Loonie Dog Moment Into DOOH

Schneiders Turns Hilary Duff’s Viral Loonie Dog Moment Into DOOH

Aug 14, 2026 Valeria A 4 min read

Schneiders, Maple Leaf Foods and No Fixed Address turned Hilary Duff eating a Loonie Dog on stage into a real-time DOOH campaign in under 24 hours.

The End of Oak Street Goes Larger Than Life Across

The End of Oak Street Goes Larger Than Life Across

Aug 14, 2026 Valentina G. 3 min read

The End of Oak Street extends beyond the cinema screen with a high-impact OOH campaign across Los Angeles and New York.

Relax, It’s Zepto: A Spec OOH Campaign Built Around

Relax, It’s Zepto: A Spec OOH Campaign Built Around

Aug 14, 2026 Valentina G. 4 min read

A spec OOH concept for Zepto uses the line Relax, It’s Zepto to contrast quick-commerce convenience.

Kate Spade Names Tyla Global Ambassador for Its Fall 2026

Kate Spade Names Tyla Global Ambassador for Its Fall 2026

Aug 13, 2026 Valentina G. 4 min read

Kate Spade New York taps Tyla as a global brand ambassador, launching the yearlong partnership with a joyful fall 2026.

Uber Turns Germany’s Everyday Travel Frustrations

Uber Turns Germany’s Everyday Travel Frustrations

Aug 13, 2026 Valentina G. 4 min read

Uber and Serviceplan launch oder aber Uber in Germany, using playful copy and familiar travel frustrations.

Haier MultiWash Stands Out With High-Impact OOH

Haier MultiWash Stands Out With High-Impact OOH

Aug 13, 2026 Valeria A 4 min read

Haier MultiWash uses creative billboard design and strategic media placement with CMYK Media to build visibility and brand recognition.

Taimi Asks Daters Not to Ghost the Moment

Taimi Asks Daters Not to Ghost the Moment

Aug 12, 2026 Valeria A 4 min read

Taimi launches Don't Ghost the Moment, a digital campaign that shows the relationship people could miss when they choose to ghost.

McDonald’s x Danny Ocean Turns Breakfast

McDonald’s x Danny Ocean Turns Breakfast

Aug 12, 2026 Valentina G. 5 min read

McDonald’s brings Danny Ocean to a New York breakfast activation, combining a limited-time menu launch.

Cheerios Protein Turns a Giant Cereal Box

Cheerios Protein Turns a Giant Cereal Box

Aug 12, 2026 Valentina G. 4 min read

Cheerios Protein launched in Canada with a giant experiential cereal box activation in Toronto and Montreal.

Tesco Turns Clubcard Rewards Into Giant Visual Metaphors

Tesco Turns Clubcard Rewards Into Giant Visual Metaphors

Aug 11, 2026 Valentina G. 4 min read

Tesco and BBH London launch Know what you're sitting on, using oversized real-world sets across TV and OOH.

What KFC’s Rebrand Means for OOH in Brazil

What KFC’s Rebrand Means for OOH in Brazil

Aug 11, 2026 Valentina G. 5 min read

KFC is rolling out a major visual identity update in Brazil. For OOH, the challenge goes far beyond replacing artwork.

The Outsiders Brings Tulsa to Chelsea Market DOOH

The Outsiders Brings Tulsa to Chelsea Market DOOH

Aug 11, 2026 Valeria A 4 min read

The Outsiders musical uses Chelsea Market's digital network in NYC to invite audiences into the world of Tulsa, Oklahoma and drive attention to performances at the Jacobs Theatre.

Samsung Raises the Bar for UK Football Fans

Samsung Raises the Bar for UK Football Fans

Aug 10, 2026 Valeria A 4 min read

Samsung and Mischief celebrate local pubs with Raise the Bar, a UK campaign helping community venues upgrade their matchday viewing experience.

A Dinosaur Claw Turns The End of Oak Street

A Dinosaur Claw Turns The End of Oak Street

Aug 10, 2026 Valentina G. 4 min read

Warner Bros. Entertainment transformed The End of Oak Street poster into a physical OOH special build..

KFC x Cheetos Builds a Bold Visual World

KFC x Cheetos Builds a Bold Visual World

Aug 10, 2026 Valentina G. 4 min read

KFC x Cheetos brings two iconic food brands together through a high-impact visual system spanning packaging.

One Night Only Takes Over NYC With Eye-Level OOH

One Night Only Takes Over NYC With Eye-Level OOH

Aug 08, 2026 Valeria A 4 min read

One Night Only brings its romantic New York story to the streets with an eye-level billboard campaign supporting the theatrical release.

Send My Bag Takes Its Brand to the Skies

Send My Bag Takes Its Brand to the Skies

Aug 07, 2026 Valeria A 4 min read

Send My Bag and Ardmore Group celebrate the luggage delivery company's 20th anniversary with a giant suitcase-shaped hot air balloon and global record attempt.

Netflix Turns a Sunset Boulevard Billboard Last House

Netflix Turns a Sunset Boulevard Billboard Last House

Aug 07, 2026 Valentina G. 4 min read

Netflix built a functioning house inside a Hollywood billboard for The Last House, turning the film’s.

Sky Mobile Builds Nationwide OOH Scale Ahead

Sky Mobile Builds Nationwide OOH Scale Ahead

Aug 07, 2026 Valentina G. 4 min read

Sky Mobile expands its UK presence with roadside, transport, premium digital landmarks and 2D special builds.

Capo d’Orlando Marina Invites Travellers to Imagine

Capo d’Orlando Marina Invites Travellers to Imagine

Aug 06, 2026 Valentina G. 4 min read

Capo d’Orlando Marina launches Immagina, a lifestyle campaign positioning the Sicilian marina.

Oreo x BTS Turns a Global Collaboration

Oreo x BTS Turns a Global Collaboration

Aug 06, 2026 Valentina G. 4 min read

Oreo localized its global BTS collaboration for Indonesia through disruptive OOH, activations and community-first.

Charli XCX Brings Music, Fashion, Film to Nashville With Wild Posting

Charli XCX Brings Music, Fashion, Film to Nashville With Wild Posting

Aug 06, 2026 Valeria A 4 min read

Charli XCX's Music, Fashion, Film visuals take over Grimey's in Nashville through a sleek Wild Posting campaign that blends music, fashion and film.

Burger King Finds Grill Lines in the Shadows

Burger King Finds Grill Lines in the Shadows

Aug 05, 2026 Valeria A 4 min read

Burger King turns everyday shadows into grill marks in a minimalist campaign that reinforces the brand's flame-grilled positioning.

Audible Turns a Twin Identity Swap Into a Multi-Format

Audible Turns a Twin Identity Swap Into a Multi-Format

Aug 05, 2026 Valentina G. 4 min read

Audible uses connected DOOH, large-format posters and media walls to make the identity-switching story.

Hulu Turns a Melrose Avenue Storefront Into a Dollhouse

Hulu Turns a Melrose Avenue Storefront Into a Dollhouse

Aug 05, 2026 Valentina G. 4 min read

Hulu, Publicis and Visual Feeder transformed a Melrose Avenue storefront into an immersive projection-based.

AT&T Takes Over Chicago’s Transit Journey

AT&T Takes Over Chicago’s Transit Journey

Aug 04, 2026 Valentina G. 3 min read

AT&T builds repeated urban visibility across Chicago with a transit OOH campaign extending from the Lake Red Line.

Minus 196 Opens a Chilled Pop-Up Bar During London’s

Minus 196 Opens a Chilled Pop-Up Bar During London’s

Aug 04, 2026 Valentina G. 4 min read

Suntory’s Minus 196 launches The Chiller Room on Clapham Common, combining product sampling, temperature-controll.

Simple Mills Announces Absolutely Nothing in New OOH Campaign

Simple Mills Announces Absolutely Nothing in New OOH Campaign

Aug 04, 2026 Valeria A 4 min read

Simple Mills and Zulu Alpha Kilo launch Announcing Absolutely Nothing, a humorous OOH campaign celebrating the brand's Non-UPF Verified recognition without changing its recipes.

Audible Turns Listening Into a Transformative OOH Story

Audible Turns Listening Into a Transformative OOH Story

Aug 03, 2026 Valeria A 4 min read

Audible launches Stories that Speak to You, a global campaign showing how audio storytelling can transform everyday moments through film, OOH, digital and experiential media.

How Culture Pop Can Turn Its Colorful Brand Identity

How Culture Pop Can Turn Its Colorful Brand Identity

Aug 03, 2026 Valentina G. 4 min read

Culture Pop Soda stands out through bright packaging, a friendly personality and consistent branding. OOH.

Ariana Grande Takes Petal Global With Minimalist OOH

Ariana Grande Takes Petal Global With Minimalist OOH

Aug 03, 2026 Valentina G. 4 min read

Ariana Grande promotes her eighth studio album, petal, through monochrome billboards appearing in markets.

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