Foster’s Brings “The Amber Nectar” to UK DOOH Advertising
Foster’s and Publicis London launch “The Amber Nectar” across UK DOOH Advertising, using the refreshed Good Call platform to celebrate product, refreshment and Australian roots.
Atlas OOH Blog
OOH Insights, Case Studies & Outdoor Advertising Trends
Welcome to the Atlas OOH blog. Here you will find in-depth case studies, strategic insights, and the latest trends covering everything from digital billboards and transit advertising to localized street furniture. Our experts break down complex outdoor advertising campaigns to show how brands of all sizes increase awareness, drive foot traffic, and maximize ROI across the United States. Whether you are launching a startup or managing media for an enterprise, our actionable guides are designed to help you navigate the out-of-home advertising landscape.
Posts in October 2026
29 post(s)
NEW
Foster’s Brings “The Amber Nectar” to UK DOOH Advertising
Foster’s and Publicis London launch “The Amber Nectar” across UK DOOH Advertising, using the refreshed Good Call platform to celebrate product, refreshment and Australian roots.
NEW
Mitsubishi Xforce Roving Cloud Campaign in Kuala Lumpur
See how Mitsubishi turned the Xforce Wet Mode into a moving street stunt by driving through Kuala Lumpur.
NEW
Chicago International Film Festival Cinema in Real Life OOH
See how the Chicago International Film Festival and Ogilvy use OOH to celebrate the shared emotions of watching movies.
NEW
Amova Takes Its Rebrand Across New Zealand With OOH Advertising
Amova Asset Management marks one year since its rebrand with a major New Zealand OOH Advertising campaign across buses, trains, shelters and more than 100 billboards, alongside the local GoalsGetter platform.
NEW
Nike Running Chicago Marathon Hyper-Local OOH Campaign Breakdown
Explore how Nike Running and Billups used hyper-local OOH and route-based advertising along the Chicago Marathon to deliver contextual event-based motivation.
NEW
The Cat in the Hat Bench OOH Campaign in Los Angeles: Special-Build Street Furniture
Explore how Warner Bros. and Hearts & Science used Cat in the Hat bench OOH advertising in Los Angeles for an immersive, special-build street furniture campaign.
NEW
Cincinnati Enquirer Uses Local Humor in Bold OOH Advertising
The Cincinnati Enquirer launches “A Bit Extra Extra Since 1841” with witty billboards and digital kiosks that use local humor, newspaper heritage and city culture to refresh the brand.
NEW
Jimin Fan Tribute Turns Lima Metro Into Transit OOH
JIMIN PERÚ 13 and Línea 1 bring “A Train of Love for Jimin” to the Lima Metro, wrapping a full train with fan-created visuals across the system’s 26 stations.
NEW
UGG Season Fall 2026 OOH Campaign in NYC & LA | Atlas OOH
Explore how UGG and Jellyfish localize the Born To Feel platform across New York and Los Angeles with murals.
NEW
Oura Wear Your Best Life OOH Campaign Analysis | Atlas OOH
Discover how Oura\'s Wear Your Best Life OOH campaign uses handmade miniature worlds and expressive hands to redefine wellness advertising.
NEW
Other Mommy Crying Billboard at Spitalfields Market: A London Horror OOH Case Study
See how the Other Mommy crying billboard at Spitalfields Market used mist, sound, and a physical tear to turn London horror OOH into an interactive experiential campaign.
NEW
Dolmio Day 3D Billboard in Shepherd’s Bush | Atlas OOH
Explore how Dolmio celebrated 40 years by bringing Papa and Mama back through a 96-sheet special-build billboard.
NEW
Land O’Lakes Brings Modern Rural America to Urban DOOH
Land O’Lakes, Getty Images and Clear Channel Outdoor bring Repicturing Rural imagery to Times Square and other U.S. markets through high-visibility OOH Advertising.
NEW
Target Digital OOH Campaign: Multi-Market DOOH in Miami & Atlanta
Explore how Target builds a consistent multi-market DOOH campaign across Miami, Atlanta and Los Angeles with high-impact digital out-of-home advertising.
NEW
Monzo Get Busy Living Campaign & London OOH Strategy | Atlas OOH
Discover how Monzo uses Piccadilly Lights, Waterloo Motion and London OOH for its global brand platform Get Busy Living. Plan your next DOOH campaign.
NEW
Blue Planet III Takes Over Piccadilly Lights With Immersive DOOH
BBC Studios and Ocean Outdoor launch Blue Planet III with an immersive Piccadilly Lights takeover in London, turning one of the world’s most famous DOOH screens into a window on the ocean.
SURI “Designed for Life” London Underground OOH Campaign | Atlas OOH
Explore how SURI and JOAN London leverage London Underground OOH ads and TV to launch their new \'Designed for Life\' brand platform. Read our expert analysis.
Miley Cyrus “Bass Persuades” Global OOH Campaign
Explore how Miley Cyrus promotes Bass Persuades with a striking global OOH campaign spanning billboards.
Matalan Builds Intrigue With “Believe It’s Matalan” OOH
Matalan launches “Believe It’s Matalan” with large-format OOH Advertising in Liverpool and Westfield Stratford, using unbranded artworks, a live reveal and experiential retail activation.
L’Oréal Paris Turns Callao Into a Live Fashion DOOH Runway
L’Oréal Paris brought Le Défilé to Madrid with a 360-degree activation in Plaza del Callao, including a live Callao City Lights broadcast, on-site brand activity and an exclusive event inside Cines Callao.
TUSHY “The Joy of Toileting” OOH Campaign in NYC & SF | Atlas OOH
Explore how TUSHY refreshed its brand around “The Joy of Toileting,” using cheeky copy, a new identity, and ten mobile OOH trucks in New York and San Francisco.
Hulu on Disney+ “hu Dis?” OOH Teaser Campaign | Atlas OOH
Explore how Hulu and Disney+ use the playful “hu Dis?” teaser across billboards, transit and city-scale OOH.
Rongchang Takes “China Collagen” Global With OOH Advertising
Rongchang brings its SPF pig and collagen message to global OOH Advertising in Times Square, Paris and other major cities through Digital Out-of-Home and mobile billboard placements.
Hackney Gelato Mobile GelatOOH: Sustainable Mobile DOOH London Campaign
Discover how Hackney Gelato used electric mobile DOOH and digital billboards in London to turn hot weather into high-visibility outdoor advertising success.
The RealReal “Don’t Buy Anything” New York OOH Campaign | Fashion OOH Breakdown
Discover how The RealReal used a bold New York OOH campaign and billboard advertising near Times Square to challenge overconsumption and promote circular fashion.
Hyundai Turns Brisbane Lions’ Three-Peat Into Real-Time DOOH
Hyundai Australia and Innocean used dynamic DOOH Advertising to update Brisbane Lions creative immediately after the team secured its third consecutive AFL Grand Final win.
Brami “Pasta Perfetta” New York OOH Campaign | Atlas OOH
See how Brami used Union Square, Williamsburg walls and 2,380 programmatic OOH screens to build awareness.
Subway \'Get Your Own Way\' OOH Campaign: Receipt-Style Outdoor Advertising
Explore how the Subway OOH campaign by Saatchi & Saatchi uses special-instructions OOH and receipt-style advertising to turn customer behavior into creative OOH.
NIMS Chocotub Stands Out in Kuala Lumpur With Pillar Arch OOH
NIMS uses large-format Pillar Arch OOH Advertising along Jalan Imbi and Jalan Bangsar in Kuala Lumpur, combining strategic placement, bold yellow branding and Chocotub’s chocolate identity.
Let’s talk
Tell us about your next campaign.
Share your objectives and target markets, and our team will respond with a tailored OOH media plan.
Request a U.S. OOH media plan
Fill out the form and our team will get back to you with formats, pricing and availability.
Why Partner With Atlas OOH?
Planning an outdoor advertising campaign can be complex, especially when coordinating multiple markets, vendors, and formats across the United States. Atlas OOH simplifies this process by serving as your single point of contact. From hyper-local billboard placements in specific towns to nationwide transit domination strategies, our team brings data-driven insights and deep industry relationships to the table.
When you submit your campaign brief, our media planners immediately begin analyzing market availability, target audience movement, and historical pricing to build a custom OOH strategy tailored to your budget and KPIs. We leverage advanced reporting and transparent pricing so you always know exactly what you are paying for. Reach out today to start planning your next high-impact outdoor marketing initiative.