MillerKnoll\'s Wild Posting Campaign in Chicago: Herman Miller OOH Case Study
Explore how MillerKnoll used street-level Wild Posting in Chicago to connect Herman Miller\'s iconic design legacy with modern urban culture and OOH advertising.
Atlas OOH Blog
OOH Insights, Case Studies & Outdoor Advertising Trends
Welcome to the Atlas OOH blog. Here you will find in-depth case studies, strategic insights, and the latest trends covering everything from digital billboards and transit advertising to localized street furniture. Our experts break down complex outdoor advertising campaigns to show how brands of all sizes increase awareness, drive foot traffic, and maximize ROI across the United States. Whether you are launching a startup or managing media for an enterprise, our actionable guides are designed to help you navigate the out-of-home advertising landscape.
Posts in September 2026
26 post(s)
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MillerKnoll\'s Wild Posting Campaign in Chicago: Herman Miller OOH Case Study
Explore how MillerKnoll used street-level Wild Posting in Chicago to connect Herman Miller\'s iconic design legacy with modern urban culture and OOH advertising.
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STAUD Turns a Purple Handbag Into a West Hollywood OOH
STAUD uses a premium digital billboard in West Hollywood to let one glossy purple crocodile-embossed handbag.
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Corona Uses the Sun Itself to Create a Cyanotype OOH
Corona Canada activates Living is Calling with a sun-developed OOH campaign using cyanotype, a 30 ft x 15 ft.
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Takis Takes Mobile OOH to Soccer Fans Across Los Angeles
Takis brings its Snack of the Most Intense Fans platform to Los Angeles with a fleet of mobile billboards.
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Fiordifrutta Turns Milan’s Metro Into a Bold Brand
Fiordifrutta celebrates 30 years and a new packaging launch with a colorful Milan Metro OOH campaign built.
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Better Nature \'Believe in Tempeh\' OOH Takes on KFC: Campaign Analysis
Better Nature launches its \'Believe in Tempeh\' OOH campaign in London, using humor, Fred the Fox, and a cheeky KFC response to challenge UK chicken habits.
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Quilter Money Needs a Plan: King's Cross Experiential OOH
Quilter and Joint bring Money Needs a Plan to King's Cross with an experiential OOH installation that turns idle cash into a public financial warning.
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Ralph Lauren Turns 2,000 Tennis Balls Into a Hudson
Ralph Lauren and artist Michael Murphy created an 18-foot anamorphic installation from more than 2,000 tennis balls.
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McDonald’s Distinctive Brand Assets: Minimalist DOOH Campaign Uses Product Silhouettes
McDonald’s Netherlands and TBWA\\NEBOKO strip DOOH back to product shadows, showing how iconic product silhouettes build instant brand recognition in outdoor advertising.
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HallPass Uses Negative Space Advertising on NYC Billboard
Explore how HallPass used negative space advertising on a NYC Chinatown billboard to turn a minimalist 1/3 calorie claim into a creative OOH campaign.
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1984 Redacted OOH Campaign: Theatre Marketing & Censorship Case Study
Discover how JACK ARTS Scotland used a redacted OOH advertising campaign and censorship design to turn Glasgow street posters into immersive theatre marketing.
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Legora Launches Aaron Judge OOH Campaign for Legal AI
Legora teams up with Aaron Judge and NoA Åkestam Holst for a New York OOH campaign using baseball focus as a legal AI metaphor.
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Mindful Chef Launches \'Eat for Joy\' OOH Campaign
Explore Mindful Chef\'s new \'Eat for Joy\' campaign created by McCann London, leveraging OOH, film, and radio to reframe healthy eating and whole foods.
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Providence Animal Center Shows How OOH Can Give Back
Providence Animal Center uses donated billboard space to promote affordable veterinary care and spay/neuter services.
Audemars Piguet Watchmaking Craft in Global OOH Campaign
Explore how Audemars Piguet and Bonjour Paris showcase luxury watchmaking craft through global OOH advertising, light, and motion control visual art.
The Wa Turns an Empty Stuttgart Facade Into Childlike Cultural OOH Art
French artist The Wa transformed an empty Stuttgart house facade for PFFFestival, proving how childlike visual logic can redefine public space and outdoor advertising.
Facebook Turns Everyday Searches Into Human Stories
Facebook's Find More Than What You're Looking For campaign uses simple headlines and photography to shift.
Astral Tequila Brings a Little Magic to OOH Ahead of Practical Magic 2
Astral Tequila builds awareness ahead of Practical Magic 2 with a playful OOH campaign that connects tequila with entertainment culture.
CABAIA Makes Its OOH Debut With 11,000 Faces Across France
CABAIA launches its first national OOH campaign with JCDecaux, using 11,000 faces across France.
Sublime\'s \'Elige Sonreír\': A 360° OOH Campaign Turning Spaces Into Smiles
Explore how Sublime\'s \'Elige sonreír\' campaign uses scented OOH, metro ads, interactive screens, and anime retail in Lima to drive brand engagement.
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Audible King\'s Cross Campaign: \'The Story Line\' OOH Strategy
Explore how the Audible King\'s Cross campaign transformed London Underground into \'The Story Line\' using station vinyls, digital screens, and tannoy audio.
Tango Smashes Into Manchester With a Giant Orange OOH Special Build
Tango revives its iconic 90s energy in Salford, Manchester with \'The Wrecking Ball of Tang\'—a giant orange OOH special build smashing a 48-sheet billboard.
Hooch 30th Anniversary Campaign: Nostalgia OOH Advertising & 1995 Return
Hooch celebrates its 30th anniversary campaign with a seven-figure nostalgia OOH advertising push, reviving its iconic 1995 lemon head and Manchester mural.
Ray-Ban Meta Owned the French Summer Across OOH
Ray-Ban Meta combined a France-wide summer campaign with Paris Fashion Week partnerships, using OOH advertising.
Club 4X4 Introduces Bob the Bobblehead to Make Insurance
Club 4X4 Insurance and The Reactor introduce Bob the Bobblehead, a playful new mascot.
PlayStation Brings Marvel's Wolverine to LA DOOH
PlayStation promotes Marvel's Wolverine for PS5 with a sharp LA digital billboard ahead of the game's September launch.
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