Insights & case studies

OOH stories curated by Atlas.

Explore real campaigns, market trends and ideas to inspire your next out-of-home strategy.

Retail OOH campaign across multiple U.S. markets

Case study

Retail launch across 6 U.S. cities

How a retail brand combined billboards and digital OOH to drive awareness and foot traffic across key growth markets.

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Transit OOH on buses and rail systems

Guide

When to use transit OOH vs billboards

A practical look at when transit media beats roadside billboards, with examples from top U.S. DMAs.

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Airport digital screens and large-format OOH

Airport media

Using airports for high-value audiences

Why brands looking for business travelers and premium audiences are turning to airport OOH.

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