Atlas OOH Blog
OOH Insights, Case Studies & Outdoor Advertising Trends
Welcome to the Atlas OOH blog. Here you will find in-depth case studies, strategic insights, and the latest trends covering everything from digital billboards and transit advertising to localized street furniture. Our experts break down complex outdoor advertising campaigns to show how brands of all sizes increase awareness, drive foot traffic, and maximize ROI across the United States. Whether you are launching a startup or managing media for an enterprise, our actionable guides are designed to help you navigate the out-of-home advertising landscape.
Posts in June 2026
Ancestry Highlights the Missing Women in Recorded History
Ancestry introduces The Parity Principle, a new framework created to help historians, educators and the public address gender bias in recorded history.
Inside 7-Eleven Australia's New In-House Agency and Its First Major Campaign
7-Eleven Australia launches The Corner Shop, an in-house creative agency led by former Movember creative leader Hugh Miller, debuting with a campaign.
Coca-Cola Brings FIFA 2026 Excitement to DFW Airport Before Kickoff
A large-format Coca-Cola FIFA 2026 airport installation at Dallas Fort Worth International Airport transforms baggage claim into a welcoming destination.
San Miguel Invites Consumers to Go Holiday Mode
San Miguel launches Go Holiday Mode, an experiential, social and digital campaign helping people reconnect with their carefree holiday selves through AR and immersive activations.
How David Bowie: You're Not Alone Turned OOH Into an Immersive Artwork
AKA UK, Lightroom, and BUILDHOLLYWOOD created a striking Bowie-themed OOH installation featuring illuminated 3D lettering and mirrored panels.
Toy Story 5 Turns Billboards Into a Playful Battle for Attention
Disney and Pixar transformed outdoor advertising into a giant storytelling platform for Toy Story 5, creating a playful billboard battle that introduces audiences to the film's newest enemy: the lilypad.
McDonald's > NEXT: The Growth Strategy Behind the Brand’s Next Era
McDonald’s CEO Chris Kempczinski unveils McDonald’s > NEXT, a new growth strategy focused on taste, value, hospitality, technology, and customer-first experiences.
Kwit for Good: IMA Uses Stark OOH to Reframe Smoking Through Children’s Eyes
IMA’s pro-bono World No Tobacco Day campaign for Kwit uses provocative child-perspective creative to drive quit-smoking behaviour and UK app adoption.
Purina Turns Billboards Into Birdhouses to Protect Reykjavík's Birds
Purina Latz transformed outdoor billboards in Reykjavík into elevated birdhouses, creating an innovative OOH campaign that protects local bird populations while promoting responsible pet care.
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