OOH Insights, Case Studies & Outdoor Advertising Trends

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CNB Turns Permissive Drug Talk Into Pop-Able OOH

CNB and Ogilvy Singapore launch year two of Uninfluenced, using 3D speech bubbles, AR and OOH to help youths challenge permissive drug narratives.

Spotify Fan Life Returns With a Global Celebration

Spotify’s third Fan Life campaign celebrates real fans, concert rituals and artist communities through billboards.

Busch Canada Turns Hay Bales Into Farmer-Funded OOH

Busch Canada celebrates the Prairie farmers behind its barley with limited-edition Farmer’s Pack.

Banco Pichincha Turns Football Names Into Hidden Passwords

Banco Pichincha used Ecuadorian football to warn fans about weak passwords by replacing player names with asterisks during a major match.

Škoda Turns Its Háček Into a Playful UK-Wide

Leo UK and Škoda transform the háček above the Š into the central device of the Šhhhkoda campaign across OOH.

Clinique Turns New York’s ‘Almost There’ Mindset Into OOH

Clinique uses the familiar New York feeling of always being almost there to promote Lipstick Day and reinforce.

Paddy Power Turns Dublin Wheel Clamps Into Comedy Media

Paddy Power and BBH Dublin transform Dublin's dreaded yellow wheel clamps into cheeky outdoor media spaces for the Paddy Power Comedy Festival.

Star Trek: Strange New Worlds Goes Big at Comic-Con

Star Trek: Strange New Worlds returns to San Diego Comic-Con with a large-format banner featuring the USS Enterprise crew.

KFC Zimbabwe Reminds Copycats That There Is Only One Og

KFC Zimbabwe responds to a crowded quick-service restaurant market with a restrained OOH campaign.

Jacob Turns Dirty Laundry Into Summer OOH

Jacob and VML Canada surprise Montreal with oversized laundry installations that remind people not to let chores take over their summer.

Apple Lets the iPhone Get Messy in Its First Relax

Apple takes its Relax, it’s iPhone platform into OOH for the first time, showing soaked, smeared and slobbered-on devices

Apple Lets the iPhone Get Messy in Its First Relax

Apple takes its Relax, it’s iPhone platform into OOH for the first time, showing soaked, smeared and slobbered-on devices

Midnite Turned the UK Neon Green With a World Cup OOH

Midnite used DOOH, large-format banners and venue-wide branding across BOXPARK and key UK cities .

London Wildlife Trust Puts Urban Animals in the Spotlight

London Wildlife Trust and Ocean Outdoor use playful DOOH to remind Londoners that wildlife is part of the city too.

Deepgram Builds Visibility in San Francisco’s Hub District

Deepgram uses high-impact outdoor advertising in San Francisco’s Hub District, where SoMa, Mission, and others.

Houston Billboard Advertising Guide

A practical buyer guide for Houston billboard advertising, including market planning, format choices, pricing logic, creative, timing, and measurement.

Miami Billboard Advertising Guide

A practical guide to Miami billboard advertising, including market planning, tourism, neighborhoods, digital screens, mobile OOH, creative, and measurement.

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Meet Boston Turns Scottish Football Love Into OOH

Meet Boston celebrates its new bond with Scotland through a witty OOH campaign across Glasgow and Edinburgh after the Tartan Army's World Cup visit.

Asahi Super Dry Creates an Infinite AI-Powered Billboard

Asahi Super Dry combines artist Hisham Akira Bharoocha’s work with generative AI to display more than 400 designs.

Spotify Turns User-Created Playlist Titles Into OOH

Spotify’s Fanne una Playlist campaign brings user-created playlist titles into Milan’s streets, showing how music can express moods, memories and everyday moments.

Spotify lleva títulos de playlists creadas por usuarios a las calles de Milán

La campaña “Fanne una Playlist” de Spotify da visibilidad en Milán a títulos de playlists creadas y publicadas por usuarios, convirtiendo emociones y momentos cotidianos en mensajes OOH.

Care France Turns Heat Into a Degree of Violence

Care France and Belle use real-time weather data across Paris DOOH screens to reveal the link between extreme heat and violence against women.

Outdoor Advertising Companies: How to Choose the Right OOH Partner

A practical buyer guide for comparing outdoor advertising companies, OOH agencies, media owners, and data-driven buying partners before you commit budget.

Digital Billboard Advertising: Buyer Guide for DOOH Campaigns

A practical guide to digital billboard advertising, including when to use DOOH, how pricing works, creative rules, targeting, timing, and measurement.

Mobile Billboard Advertising: Buyer Guide for Billboard Trucks

A practical buyer guide for mobile billboard advertising, billboard trucks, LED trucks, routes, timing, creative, pricing logic, and measurement.

Powerball Makes a Landmark UK Arrival With a Nationwide OOH Campaign

Allwyn and VCCP launch Powerball in the UK with a major integrated campaign featuring 43 landmark OOH sites and the question: What Would You Do With Powerball Money?

TD Insurance Turns Football Honking Into Hornsurance

TD Insurance and Leo Toronto celebrate Canada's football fans with a playful hornsurance campaign inspired by the sound of street celebrations.

Airport Advertising Buyer Guide: How to Plan OOH Around Travelers

A practical guide to airport advertising for brands that need premium dwell time, business travelers, tourists, and market-entry visibility.

Transit Advertising Buyer Guide: How to Plan OOH for Commuter Reach

How brands can use transit advertising across buses, shelters, stations, rail, and urban corridors to build frequency and local market demand.

Netflix Poland Shows That Being a Fan Is Impossible to Hide

Netflix launches the Polish brand campaign Nie da się ukryć, że jesteś fanem across video, social media and OOH, celebrating the unmistakable behavior of true fans.

The Odyssey Takes Over NYC Newsstands With an Immersive DOOH Campaign

The Odyssey launches across New York City's digital newsstands, using high-impact DOOH to bring Homer's legendary journey into the heart of the city.

OOH Campaign Brief Checklist: Get Better Billboard Pricing & Availability

Use this OOH campaign brief checklist to define markets, timing, budget scope, formats and measurement before requesting billboard pricing and availability.

Tesco Turns Wembley Store Into a Lucky Football Ritual

Tesco and BBH London turn everyday store fixtures into wooden good-luck charms ahead of England's semi-final clash with Argentina.

OOH Advertising for Telecom, Wireless, and Broadband Brands

How telecom, wireless, broadband, fiber, and connectivity brands can use data-driven OOH to launch markets, defend share, and drive plan consideration.

OOH Advertising for Energy, Utilities, and Clean Tech Campaigns

A buyer guide for energy providers, utilities, solar brands, EV charging networks, and clean tech teams using data-driven OOH for education, trust, and adoption.

Prime Video Launches Ride or Die With a UK-Wide OOH Campaign

Prime Video brings Ride or Die Season 1 across the UK with branded taxis, digital outdoor placements and a full wrap of The Cube at Flannels X.

OOH Advertising for B2B SaaS and Enterprise Software Brands

How B2B SaaS, enterprise software, AI, cybersecurity, and cloud brands can use data-driven OOH to reach buying committees and support pipeline.

OOH Advertising for CPG and Beverage Product Launches

A buyer guide for CPG, beverage, snack, beauty, and household brands using data-driven OOH to launch products, build retail demand, and drive trial.

Tinder’s First Rebrand in Nearly a Decade Feels Surprisingly Familiar

Tinder introduces a polished new identity and the Happily TBD platform, but its mix of editorial typography, meme culture and eclectic visuals raises questions about originality.

Netflix Brings Avatar's Metal-Bending to Sunset Boulevard

SuperHeroes promotes Avatar: The Last Airbender Season 2 with a mixed-reality OOH campaign that makes a Netflix billboard appear metal-bent in real life.

Burger King UK Turns Burger Buddies Into Match-Day OOH

Burger King UK promotes its new Burger Buddies combo across Bauer Media Outdoor’s Adshel Live, Malls Live and Storm screens during a major summer of sport.

Evil Dead Burn Sends Terrifying Taxis Into Toronto

Evil Dead Burn promotes its July 10 theatrical release with horror-themed taxis appearing across Toronto as a mobile out-of-home activation.

The AA Brings Spider-Man Energy to UK Roads

The AA teams up with Sony Pictures' Spider-Man: Brand New Day for a summer campaign spanning OOH, cinema, print and social.

How Uber Won World Cup Attention Without Being an Official Sponsor

Uber demonstrated how brands can leverage OOH, mobility, and customer experience to become part of the FIFA World Cup conversation without official sponsorship rights.

Olympia London Launches 'Do What's New' Brand Platform With Bold OOH Campaign

Olympia London unveils its new 'Do What's New' campaign, introducing a refreshed brand platform that celebrates the transformation of the historic venue into one of London's premier destinations.

Carlsberg Turns Outdoor Posters Into Football Goals

Carlsberg's Goal Posters campaign transforms urban walls into football goals, encouraging fans to stop watching and start playing.

Pizza Hut Australia's 'How Bad Do You Want Good?' Shows the Power of Bold OOH

Pizza Hut Australia and creative agency jnr. launch a provocative new brand platform that uses dark humor and high-impact outdoor advertising to rebuild awareness in the competitive QSR category.

Lidl GB Turns Award Wins Into a Fresh OOH Brand Moment

Lidl GB celebrated winning three industry awards with a witty outdoor campaign proving that clever copy and simple creative can maximize brand recognition.

Financial Times Turns Political Speculation Into Tactical OOH

The Financial Times features Andy Burnham in a tactical London DOOH campaign that brings its For The Why platform into the UK's political conversation.

McDonald’s Creates Giant Fries Installation in Taipei

McDonald’s transformed its iconic fries carton into a playful walk-in installation in Taipei, creating an experiential OOH destination designed for photos and social sharing.

Rightmove Tricks the Eye With a Trompe-l'Œil Mural

Rightmove transforms the Village Underground wall in London with a hand-painted trompe-l'œil mural that turns outdoor advertising into an optical illusion.

Outdoor Media and Investor Relations: Why OOH Matters Beyond Marketing

Discover how outdoor advertising supports investor relations by increasing corporate visibility, strengthening reputation, and communicating business milestones to key audiences.

Wendy's Finds 'Indy' Hidden in Its Logo in Clever Local OOH Campaign

VML and Flynn Group celebrate Wendy's connection to Indianapolis with an outdoor campaign that reveals the word 'Indy' hidden within the iconic Wendy's logo.

How Programmatic Digital Out-of-Home Advertising Works

Learn how programmatic DOOH works, from audience targeting and real-time buying to dynamic creative optimization and campaign measurement.

Suzuki Launches e VITARA With a Mud-Splattered OOH Campaign

Suzuki Australia introduces its first electric vehicle with the 'Good Clean Dirty Fun' campaign, using OOH to redefine what an EV can be.

How Is a DOOH Campaign Measured?

Learn how DOOH campaigns are measured through proof of play, impressions, reach, frequency, foot traffic, brand lift and conversions.

McDonald's Canada Celebrates Stampede with the 'Big Mac Country' OOH Campaign

McDonald's Canada and Cossette transform the silhouette of a cowboy hat into the Golden Arches, creating an outdoor campaign that celebrates Alberta's ranching heritage.

Reddit's 'People Are the Best' Campaign Brings Human Connection to OOH

Reddit's latest brand campaign uses large-scale OOH to celebrate authentic human connection, reminding audiences that real conversations remain its greatest strength in the AI era.

McDonald's France Celebrates Every Moment With McFlurry

McDonald's France and TBWA\\Paris launch a witty OOH campaign showing that every life moment—from awkward to unforgettable—is a reason to enjoy a McFlurry.

Georg Jensen Brings Wild Posting to Copenhagen During 3 Days of Design

Georg Jensen launches its At Play Wild Posting campaign across Copenhagen during 3 Days of Design, using street posters to blend Scandinavian design with out-of-home advertising.

Sensodyne Brings Tooth Sensitivity to Tennis Season

Sensodyne launches a tennis-inspired OOH campaign by Grey London and WPP Team Vitale, using the line Leave the sensitive outbursts on court to address tooth sensitivity.

Morrisons Brings Market Street to Life with a Mobile LED Advertising Truck

Morrisons promotes its fresh Market Street offering through a mobile LED advertising truck, bringing bakery craftsmanship directly into high-traffic environments.

loveholidays Turns Soho Into a Global Crisp Destination with Experiential OOH

loveholidays combines experiential marketing, OOH, and social content with Crisps From Abroad, a London pop-up celebrating international snack culture.

BetMGM Brings Las Vegas Heritage to UK Audiences

BetMGM launches The Real Deal, a new integrated brand platform by RCP that highlights 50 years of Las Vegas entertainment heritage across TV, OOH, radio, social and digital.

Indeed's 'Jobs Need People' Billboard Turns a Unicorn Into a Hiring Message

Indeed uses whimsical outdoor creative in New York City to reinforce a simple truth: jobs need people. The campaign combines playful imagery with a clear recruitment message.

Why Times Square Remains One of the World's Most Powerful OOH Stages

A digital billboard in Times Square demonstrates why New York City's most famous intersection continues to be one of the most valuable locations in outdoor advertising.