Million Mammograms Uses Nationwide DOOH for Breast Cancer Awareness
Clear Channel Outdoor and OUTFRONT partner with the Million Mammograms Challenge to encourage early breast cancer screening through nationwide Digital Out-of-Home Advertising.
Atlas OOH Blog
OOH Insights, Case Studies & Outdoor Advertising Trends
Welcome to the Atlas OOH blog. Here you will find in-depth case studies, strategic insights, and the latest trends covering everything from digital billboards and transit advertising to localized street furniture. Our experts break down complex outdoor advertising campaigns to show how brands of all sizes increase awareness, drive foot traffic, and maximize ROI across the United States. Whether you are launching a startup or managing media for an enterprise, our actionable guides are designed to help you navigate the out-of-home advertising landscape.
Posts in October 2026
57 post(s)
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Million Mammograms Uses Nationwide DOOH for Breast Cancer Awareness
Clear Channel Outdoor and OUTFRONT partner with the Million Mammograms Challenge to encourage early breast cancer screening through nationwide Digital Out-of-Home Advertising.
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Blinkit x UNO Turns Metro Pillars Into Everyday OOH
Blinkit and UNO use metro pillars as contextual OOH placements, turning everyday commuter infrastructure.
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Call of Duty Builds Korean Alley Pop-Ups in London and LA
Call of Duty brings a Modern Warfare 4 setting into the real world with immersive Korean alleyway activations.
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MOJU x Vita Coco Take Over Morrisons With Retail OOH
MOJU and Vita Coco join forces for a bold Morrisons aisle takeover, using floor graphics and in-store retail media to make immunity and hydration impossible to miss.
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RONA Turns Bold OOH Ideas Into Award-Winning Campaigns
RONA’s recent OOH work spans playful wood stunts, immersive metro takeovers and unexpected brand collaborations.
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Red Star Outdoor Brings LIVETRADE SPORTS
Red Star Outdoor places LIVETRADE SPORTS in Chicago’s fast-moving urban landscape with a high-impact billboard positioned.
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Bodycare Relaunches With a Social-First Retail Experience
Bodycare and Fold7Design relaunch the beauty retailer with a social-first retail concept combining digital discovery, creator content, AI-powered retail technology and a vibrant new visual identity.
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Vocation Brewery OOH Campaign: Life & Death IPA Digital Advertising
Explore how Vocation Brewery\'s Life & Death IPA OOH campaign leverages digital-out-of-home street furniture and multi-channel marketing to boost brand recall.
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Morrisons Halloween OOH Campaign: Spooky Retail Produce Ads
Morrisons and Leo UK transform Market Street produce into Halloween-inspired characters across OOH, combining creative seasonal storytelling with sharp value messaging.
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Sentry Turns San Francisco Buses Into Moving OOH Billboards
Sentry uses high-impact SFMTA bus wraps across San Francisco, turning transit vehicles into moving OOH billboards that travel through high-demand neighborhoods and tech corridors.
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Miu Miu Takes Over the Sunset Strip With Fashion OOH
Miu Miu brings high-fashion imagery to the Sunset Strip with a large-format billboard campaign in partnership with Billups.
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Wild Turns Lip Balm Into a Steal This OOH Activation
Wild launched its refillable tinted lip balm with a playful “Steal this” OOH activation in Bank, using interactive posters.
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Spotify Turns Travel Time Into Podcast OOH Advertising
Spotify launches its biggest podcast marketing campaign to date, using OOH Advertising across JFK, LAX, Penn Station and the NYC subway to connect real wait times with podcast recommendations.
Fontaines D.C. Dopamine Chamber OOH Campaign in London & Manchester
Explore how Fontaines D.C. and Metropolis Music used multi-format OOH advertising, wildposting, and billboards in London and Manchester for Dopamine Chamber.
VisionQuest OOH at Rome Film Festival: Disney+ Maxi Ledwall & DOOH | Atlas OOH
Explore how Disney+ used a Maxi Ledwall and DOOH advertising at the Rome Film Festival for VisionQuest. Learn how high-impact entertainment OOH boosts red carpet events.
Life360 Lights Up Berlin With “Routes of Love” OOH
Life360 turns Berlin Festival of Lights landmarks into glowing route maps through projection-based OOH, supported by large-format DOOH and 100,000 branded wristbands.
Daejeon Uses AI DOOH to Imagine the City in 2050
Letters from 2050 turns Daejeon public policy into an AI-generated DOOH storytelling series on a 36:9 LG media wall, visualizing carbon neutrality, mobility, youth and science.
KFC Kwench OOH Campaign: Shoreditch & Birmingham Walls | Atlas OOH
Explore the KFC Kwench drink advertising campaign featuring bold wallscape advertising at Shoreditch\'s Great Eastern Art wall and Birmingham\'s Custard Factory.
Planet Fitness Feeling Gymtimidated Campaign Takes Aim at OOH
Discover how Planet Fitness and Engine tackled gymtimidation with bold billboard advertising, digital out of home, and humor in a winning campaign.
McDonald’s Tutto per il Dip Milan: Creative OOH & Mural Advertising | Atlas OOH
Discover how McDonald’s brought Tutto per il Dip to Milan with a stunning wall mural and special build OOH. Explore creative outdoor advertising insights.
Uber Uses Premium OOH Across Cities and Airports
See how Uber uses premium OOH inventory across airport terminals, city streets and roadside media to promote Uber.
BrewDog Launches “Choose Craft” With Bold OOH Advertising
BrewDog and McCann UK launch “Choose Craft,” a new platform celebrating craft beer culture through bold OOH Advertising, community insights and product-led creative.
Chicano Park Murals in Barrio Logan: San Diego Public Art & OOH
Discover the Chicano Park murals in Barrio Logan, San Diego. Explore over 100 outdoor urban art pieces transforming freeway infrastructure into public art.
A24 You Can See Everything OOH Campaign Breakdown | Atlas OOH
Discover how A24\'s You Can See Everything OOH campaign uses close-up eye imagery across New York billboards, transit and street furniture.
Jockey Club TourHeart+ Uses MTR Transit OOH for Mental Health Awareness
The Jockey Club TourHeart+ Project by The Chinese University of Hong Kong uses MTR Train Door Window Stickers across three half-trains to make mental health support more visible through Transit Advertising in Hong Kong.
Spider-Man: Brand New Day Circular Quay Activation | Atlas OOH
Discover how Sony Pictures Television and Organic turned Sydney\'s Circular Quay into a successful spider-man-brand-new-day experiential OOH activation.
Visit Pennsylvania Targets NFL Fans With London OOH Advertising
Visit Pennsylvania uses strategic OOH Advertising, transit media and interactive activations around the Eagles vs. Jaguars NFL game at Tottenham Hotspur Stadium to drive destination consideration.
BIC Cristal Original OOH Campaign in Dakar | Atlas OOH
See how BIC Cristal Original uses bus shelters and roadside OOH across Dakar to reconnect with everyday routines.
Foster’s Brings “The Amber Nectar” to UK DOOH Advertising
Foster’s and Publicis London launch “The Amber Nectar” across UK DOOH Advertising, using the refreshed Good Call platform to celebrate product, refreshment and Australian roots.
Mitsubishi Xforce Roving Cloud Campaign in Kuala Lumpur
See how Mitsubishi turned the Xforce Wet Mode into a moving street stunt by driving through Kuala Lumpur.
Chicago International Film Festival Cinema in Real Life OOH
See how the Chicago International Film Festival and Ogilvy use OOH to celebrate the shared emotions of watching movies.
Amova Takes Its Rebrand Across New Zealand With OOH Advertising
Amova Asset Management marks one year since its rebrand with a major New Zealand OOH Advertising campaign across buses, trains, shelters and more than 100 billboards, alongside the local GoalsGetter platform.
Nike Running Chicago Marathon Hyper-Local OOH Campaign Breakdown
Explore how Nike Running and Billups used hyper-local OOH and route-based advertising along the Chicago Marathon to deliver contextual event-based motivation.
The Cat in the Hat Bench OOH Campaign in Los Angeles: Special-Build Street Furniture
Explore how Warner Bros. and Hearts & Science used Cat in the Hat bench OOH advertising in Los Angeles for an immersive, special-build street furniture campaign.
Cincinnati Enquirer Uses Local Humor in Bold OOH Advertising
The Cincinnati Enquirer launches “A Bit Extra Extra Since 1841” with witty billboards and digital kiosks that use local humor, newspaper heritage and city culture to refresh the brand.
Jimin Fan Tribute Turns Lima Metro Into Transit OOH
JIMIN PERÚ 13 and Línea 1 bring “A Train of Love for Jimin” to the Lima Metro, wrapping a full train with fan-created visuals across the system’s 26 stations.
UGG Season Fall 2026 OOH Campaign in NYC & LA | Atlas OOH
Explore how UGG and Jellyfish localize the Born To Feel platform across New York and Los Angeles with murals.
Oura Wear Your Best Life OOH Campaign Analysis | Atlas OOH
Discover how Oura\'s Wear Your Best Life OOH campaign uses handmade miniature worlds and expressive hands to redefine wellness advertising.
Other Mommy Crying Billboard at Spitalfields Market: A London Horror OOH Case Study
See how the Other Mommy crying billboard at Spitalfields Market used mist, sound, and a physical tear to turn London horror OOH into an interactive experiential campaign.
Dolmio Day 3D Billboard in Shepherd’s Bush | Atlas OOH
Explore how Dolmio celebrated 40 years by bringing Papa and Mama back through a 96-sheet special-build billboard.
Land O’Lakes Brings Modern Rural America to Urban DOOH
Land O’Lakes, Getty Images and Clear Channel Outdoor bring Repicturing Rural imagery to Times Square and other U.S. markets through high-visibility OOH Advertising.
Target Digital OOH Campaign: Multi-Market DOOH in Miami & Atlanta
Explore how Target builds a consistent multi-market DOOH campaign across Miami, Atlanta and Los Angeles with high-impact digital out-of-home advertising.
Monzo Get Busy Living Campaign & London OOH Strategy | Atlas OOH
Discover how Monzo uses Piccadilly Lights, Waterloo Motion and London OOH for its global brand platform Get Busy Living. Plan your next DOOH campaign.
Blue Planet III Takes Over Piccadilly Lights With Immersive DOOH
BBC Studios and Ocean Outdoor launch Blue Planet III with an immersive Piccadilly Lights takeover in London, turning one of the world’s most famous DOOH screens into a window on the ocean.
SURI “Designed for Life” London Underground OOH Campaign | Atlas OOH
Explore how SURI and JOAN London leverage London Underground OOH ads and TV to launch their new \'Designed for Life\' brand platform. Read our expert analysis.
Miley Cyrus “Bass Persuades” Global OOH Campaign
Explore how Miley Cyrus promotes Bass Persuades with a striking global OOH campaign spanning billboards.
Matalan Builds Intrigue With “Believe It’s Matalan” OOH
Matalan launches “Believe It’s Matalan” with large-format OOH Advertising in Liverpool and Westfield Stratford, using unbranded artworks, a live reveal and experiential retail activation.
L’Oréal Paris Turns Callao Into a Live Fashion DOOH Runway
L’Oréal Paris brought Le Défilé to Madrid with a 360-degree activation in Plaza del Callao, including a live Callao City Lights broadcast, on-site brand activity and an exclusive event inside Cines Callao.
TUSHY “The Joy of Toileting” OOH Campaign in NYC & SF | Atlas OOH
Explore how TUSHY refreshed its brand around “The Joy of Toileting,” using cheeky copy, a new identity, and ten mobile OOH trucks in New York and San Francisco.
Hulu on Disney+ “hu Dis?” OOH Teaser Campaign | Atlas OOH
Explore how Hulu and Disney+ use the playful “hu Dis?” teaser across billboards, transit and city-scale OOH.
Rongchang Takes “China Collagen” Global With OOH Advertising
Rongchang brings its SPF pig and collagen message to global OOH Advertising in Times Square, Paris and other major cities through Digital Out-of-Home and mobile billboard placements.
Hackney Gelato Mobile GelatOOH: Sustainable Mobile DOOH London Campaign
Discover how Hackney Gelato used electric mobile DOOH and digital billboards in London to turn hot weather into high-visibility outdoor advertising success.
The RealReal “Don’t Buy Anything” New York OOH Campaign | Fashion OOH Breakdown
Discover how The RealReal used a bold New York OOH campaign and billboard advertising near Times Square to challenge overconsumption and promote circular fashion.
Hyundai Turns Brisbane Lions’ Three-Peat Into Real-Time DOOH
Hyundai Australia and Innocean used dynamic DOOH Advertising to update Brisbane Lions creative immediately after the team secured its third consecutive AFL Grand Final win.
Brami “Pasta Perfetta” New York OOH Campaign | Atlas OOH
See how Brami used Union Square, Williamsburg walls and 2,380 programmatic OOH screens to build awareness.
Subway \'Get Your Own Way\' OOH Campaign: Receipt-Style Outdoor Advertising
Explore how the Subway OOH campaign by Saatchi & Saatchi uses special-instructions OOH and receipt-style advertising to turn customer behavior into creative OOH.
NIMS Chocotub Stands Out in Kuala Lumpur With Pillar Arch OOH
NIMS uses large-format Pillar Arch OOH Advertising along Jalan Imbi and Jalan Bangsar in Kuala Lumpur, combining strategic placement, bold yellow branding and Chocotub’s chocolate identity.
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