Quick Answer
Figma and Sanrio brought Hello Kitty and friends into New York streets through vibrant street posters, tear-away artwork and larger branded installations. A related Hello Kitty birthday event was announced for November 7–8, 2026, near Union Square.
Figma and Sanrio Bring Playful OOH Advertising to New York
Figma and Sanrio are turning New York sidewalks into a bright celebration of creativity and friendship. Their collaboration features Hello Kitty and friends in bold, colorful outdoor artwork, with the message “Figma is better with friends” stretching across construction barriers and street-facing installations.
The appeal comes from a simple idea: make Out-of-Home Advertising feel like something people can discover and take part in, instead of a message they only walk past. The supplied photos show a series of vivid posters, recognizable Sanrio characters and people interacting directly with the display.
How Tear-Away Posters Make Street Advertising Interactive
Some posters invite people to stop and look. These invite people to take something home. Limited-edition tear-away posters placed in areas including Lafayette Street and East 4th Street turn a familiar street advertising format into a collectible experience.
The images reveal a physical action built into the campaign: an individual lifts a My Melody artwork from the display. This approachable format creates a small, memorable interaction, showing why Experiential OOH can be effective even without screens or complicated technology.
Explore more examples of Creative OOH campaigns and outdoor media ideas on Atlas OOH.
Sanrio Characters Give the Outdoor Campaign Instant Recognition
Hello Kitty, Badtz-Maru, My Melody and Keroppi give the work distinctive personalities. Their expressive faces, outlined shapes and contrasting colors help the creative remain understandable while people move through busy New York streets.
This is a practical lesson in Outdoor Advertising: familiar characters can carry meaning quickly, while consistent colors and short copy support brand recognition. The partnership also makes sense for a creative platform built around collaboration and shared design.
Building a Stronger OOH Campaign Across Neighborhoods
Beyond the tear-away pieces, the supplied nighttime image shows a large pink banner with the line “Figma is better with friends”. The execution demonstrates how a single idea can adapt to both small-format street posters and larger Outdoor Media placements while retaining the same visual identity.
Combining posters, construction hoardings and wall-mounted creative builds repeated encounters throughout a city. This kind of OOH Marketing can make a campaign feel less like a standalone advertisement and more like a recognizable local presence.
Hello Kitty Birthday Pop-Up Extends the Experience
The street-art rollout is connected with a Hello Kitty birthday pop-up planned for November 7 and 8, 2026, near Union Square. The dates and location are based on the supplied campaign information; visitors should check the organizers' official announcements for event details before attending.
The collaboration also extends into FigJam with temporary Sanrio-inspired interface elements. Bringing together physical displays and digital creativity gives audiences more than one way to encounter the partnership.
For inspiration on how real-world activations can support online communities, see the FigJam collaboration platform and Sanrio's official site.
What Brands Can Learn From Figma's Creative OOH
- Invite participation: a removable poster changes the audience from viewer to participant.
- Choose recognizable creative: beloved characters create an immediate visual connection.
- Connect offline and online: street media, a pop-up and product-level details can reinforce one story.
- Adapt the same visual system: small poster walls and large banners can feel like one campaign.
- Make the location matter: everyday streets become part of the creative experience.
Plan Your Next Creative OOH Campaign With Atlas OOH
The Figma x Sanrio takeover illustrates the value of Street Advertising, Wallscape Advertising and other real-world brand touchpoints. Sometimes the strongest outdoor idea is one that gives people a reason to pause, smile and interact.
Create your next Out-of-Home Advertising campaign with Atlas OOH.
Find additional ideas in the Atlas OOH editorial collection, or visit Figma to explore the creative platform behind the collaboration.
Summary
The Figma x Sanrio collaboration uses colorful visual storytelling, collectible street posters and recognizable characters to turn ordinary urban surfaces into memorable OOH touchpoints. Its connection to in-person activities and FigJam highlights how outdoor media can link physical and digital creative communities.
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