Formats ¡¤ Transit Advertising

Transit advertising that moves with your audience.

Atlas OOH plans and buys transit media in U.S. cities: bus exteriors, rail and subway formats, interior cards and station media that surround commuters with your message all day long.

Why brands invest in transit media

Transit advertising delivers repeated exposure in the same city, day after day. Units move through key corridors, business districts and neighborhoods, making them ideal for frequency, coverage and local scale.

  • Bus routes and rail lines that cut across entire urban areas.
  • High repetition for daily commuters and local residents.
  • Street level visibility at close range, not just from a distance.
  • Strong fit for citywide awareness and neighborhood saturation.

Atlas OOH turns complex transit systems into a single, clear plan you can approve and track.

Transit formats

Bus, rail and station formats for high frequency coverage.

Combine moving media and station formats to follow commuters from street to platform and back again, building strong recall over time.

Bus exteriors

Full Wraps and King Sides

Large format bus wraps and sides that turn vehicles into moving billboards, visible across major routes, neighborhoods and city centers.

  • Full wraps, kings, queens and tail panels depending on the system.
  • Excellent for market level presence and visual impact.
  • Constant movement through business and residential areas.

Rail and subway

Exterior and Platform Media

Exterior train units and in station media on platforms that reach large volumes of riders at peak traffic times in major metros.

  • Wraps and decals on trains where available.
  • Platform posters and digital screens in high traffic stations.
  • Ideal for brands that want strong urban visibility and scale.

Interior media

Interior Cards and Car Panels

Interior cards and panels inside buses, rail cars and subway trains that reach riders during their full journey at close viewing distances.

  • High dwell time and repeated exposure for regular riders.
  • Great for more detailed copy or sequential messaging.
  • Can support QR codes and call to actions that riders can scan.

Stations

Station Posters and Digital Networks

Static and digital media inside stations, corridors and ticketing areas where commuters wait, transfer and move through the system.

  • Perfect for repeated impressions at key transfer points.
  • Supports brand campaigns and retail messages near urban hubs.
  • Can be targeted by line, station or zone depending on the city.

Modern systems

Streetcar and BRT Media

Media on streetcar and bus rapid transit systems in select markets, offering visibility on modern, high profile routes.

  • Premium feel in emerging and revitalized corridors.
  • Strong fit for tech, lifestyle and destination brands.
  • Options vary by city and operator; we clarify what is available.

Mobility

Bike Share and Micro Mobility

In markets where it is available, bike share and micro mobility programs offer branded docks, bikes or supporting media along popular routes.

  • Aligns your brand with sustainable urban mobility.
  • Highly visible at key intersections and city hot spots.
  • Best used as a complement to core transit formats.

Specs and buying

How transit campaigns work when you plan them with Atlas.

Every transit system has its own rules, formats and maps. Atlas OOH consolidates these details into one recommendation so you do not have to manage each city on your own.

Typical transit specs

  • Formats: full wraps, side panels, tails, interiors and station media.
  • Flight lengths: commonly four weeks or longer, depending on system.
  • Maps and coverage: based on lines, routes, depots and zones.
  • File types: static OOH files and, where allowed, digital files for screens.
  • Lead times: vary by market; we plan backwards from your launch date.

We translate operator specs into a simple checklist so your creative and production teams know exactly what to deliver.

How to start a transit plan

  1. 1. Define your goal: city launch, brand support or store coverage.
  2. 2. Share inputs: target markets, budget, dates and any priority routes or areas.
  3. 3. Receive a proposal: recommended formats, maps, impressions and costs.
  4. 4. Approve and launch: we handle contracts, production and posting.
  5. 5. Review delivery: you receive photos, delivery data and next step options.

We can also integrate transit into a broader OOH mix that includes billboards, digital OOH, street furniture and place based media.

Transit FAQs

Questions marketers ask about transit advertising.

If you are new to transit, these answers explain how it can work next to billboards and digital channels.

Is transit media only for big brands?

No. Large brands use transit to scale awareness, but regional and local brands also rely on buses and stations to stay visible in core trade areas and along key routes.

Can I focus on specific routes or depots?

In many systems you can target specific lines, routes, depots or zones. In others, packages are sold on a broader network basis. We will always clarify how each market works before you decide.

How does transit pricing compare to billboards?

Transit pricing depends on the market, format and coverage. It often delivers more neighborhood level frequency, while billboards focus on wide reach. We help you balance both based on your goals.

Can transit support store or location campaigns?

Yes. Many brands use buses and station media to point people toward nearby stores, clinics, campuses or service areas, especially along specific corridors and trade zones.

Ready to put your message in motion?

Share the cities, routes and timing that matter to your brand. Atlas OOH will build a transit advertising plan with buses, rail, interiors and stations so your message rides with your audience every day.