Formats ¡¤ Street Furniture & Urban Media

Street furniture that meets people where they live and move.

Atlas OOH plans and buys bus shelters, benches, kiosks and urban panels across the United States so your brand stays visible at eye level in the places people walk, wait, shop and commute every day.

Why brands choose street furniture

Street furniture focuses on sidewalks, crosswalks and transit stops. Instead of only talking to traffic in cars, you also reach people on foot, waiting for transit or standing near storefronts and services.

  • Eye-level visibility where people move at walking speed.
  • Strong frequency in specific neighborhoods and corridors.
  • Great for store proximity, directional messages and local offers.
  • Pairs well with billboards and digital OOH for full-market coverage.

Whether you are building a citywide presence or concentrating on a few key neighborhoods, street furniture helps you stay close to daily routines.

Street furniture formats

Build neighborhood visibility with shelters, benches and panels.

Choose from classic static units or digital faces at key intersections and transit stops. We help you decide how many units you need and where they should be placed.

Transit shelters

Bus Shelters

Shelters at major bus stops and intersections, often with backlit faces or digital screens positioned at eye level for riders and pedestrians.

  • High dwell times while people wait for buses.
  • Strong presence along commute routes and local corridors.
  • Static or digital options depending on the system and market.

Neighborhood coverage

Benches

Benches placed near retail, schools and community services that keep your brand present in everyday environments, especially in car and pedestrian corridors.

  • Efficient for hyper local campaigns and service areas.
  • Commonly used by local businesses, healthcare and services.
  • Can support directional copy pointing to nearby locations.

City-center

Kiosks & Information Panels

Free-standing kiosks and city information panels placed along sidewalks in business districts, shopping streets and tourist areas.

  • High pedestrian traffic and tourist exposure.
  • Good fit for telecom, apps, tourism, retail and events.
  • Often part of citywide or multi-district networks.

Urban panels

Urban Panels & City Light Posters

Vertical posters and panels placed on sidewalks, medians and near intersections, often illuminated and visible to both cars and pedestrians.

  • Ideal for frequency in central districts and shopping streets.
  • Can be planned as grids in specific neighborhoods.
  • Static or digital depending on the operator and city.

Digital street furniture

Digital Shelters & Kiosks

Digital versions of shelters and kiosks that allow flexible scheduling, multiple creative rotations and dayparted messages in dense urban areas.

  • Supports time-sensitive offers and dynamic content.
  • Can run multiple creatives in the same buy.
  • Fits well with broader digital OOH strategies.

Custom grids

Neighborhood & Route Packages

Custom combinations of shelters, benches and panels that saturate specific corridors, districts or store trade areas with street-level presence.

  • Great for franchise territories and store networks.
  • Helps defend share around key locations.
  • Flexible packages built from local inventory.

Specs & buying

How street furniture campaigns work with Atlas.

Each city has its own rules, formats and operators. Atlas OOH centralizes everything so you get one plan, one contact and one schedule, even if the inventory comes from multiple vendors.

Typical specs for street furniture

  • Formats: backlit posters, static panels, digital faces and branded benches.
  • Sizes: standard street furniture sizes that vary slightly by city and operator.
  • File types: static OOH files for posters and benches; JPG or MP4 for digital units.
  • Placement: along routes, near intersections, close to stores and points of interest.
  • Lead times: usually a few weeks for static units and shorter for digital swaps.

We provide a single spec sheet that covers all formats in your plan, so your creative team knows exactly what to build.

How to start a street furniture plan

  1. 1. Define your focus: citywide awareness, neighborhood saturation or store support.
  2. 2. Share markets and budget: target cities, corridors, budget range and dates.
  3. 3. Receive a proposal: recommended units, maps, impressions and cost by city.
  4. 4. Approve and launch: we coordinate contracts, production and posting.
  5. 5. Review results: you get photos, delivery summaries and next-step recommendations.

We can also blend street furniture with billboards, digital OOH and transit so you have both large-scale reach and local depth.

Street furniture FAQs

Questions marketers ask about street furniture and urban media.

If you have not used street furniture before, these answers explain where it fits alongside billboards, digital OOH and place-based media.

Is street furniture only for local advertisers?

No. Local and regional advertisers use benches and shelters heavily, but national brands also rely on street furniture to build presence in key corridors and city centers where people walk and use transit.

Can I choose specific neighborhoods or routes?

Yes, in many markets you can focus on particular districts, zip codes or trade areas. In others, shelters and benches may be sold in pre-built packages. We will always clarify what is possible in each city.

How does pricing compare to billboards?

Street furniture is generally more efficient for local coverage and frequency, while billboards focus on large-scale reach. The best mix depends on how wide you need to spread and how deeply you want to cover specific neighborhoods.

Can street furniture support store or location campaigns?

Yes. Many brands use shelters, benches and panels to ring-fence trade areas, call out distances to the nearest store and guide people from main roads into specific locations.

Ready to put your brand at street level?

Share the cities, neighborhoods and trade areas that matter most. Atlas OOH will design a street furniture plan with shelters, benches, kiosks and panels that keep your brand close to everyday life.