Formats ¡¤ Place-Based & Airports

Place-based media where decisions actually happen.

Reach people while they shop, travel, study, work out or attend events. Atlas OOH plans and buys place-based and airport media in malls, stadiums, campuses, gyms, venues and travel hubs across the United States.

Why brands use place-based media

Place-based media reaches audiences in specific environments, not just general traffic. You get the impact of out-of-home combined with the mindset of people who are already shopping, traveling, learning or enjoying entertainment.

  • Align your message with shopping, leisure or travel moments.
  • Reach audiences when they have more time to look at a screen.
  • Support store openings, product launches and ticket sales.
  • Layer place-based media on top of billboards and digital OOH for full coverage.

Atlas OOH connects you to curated venue partners and national networks so your brand appears in the places that match your category and objectives.

Place-based formats

Formats for shoppers, fans, students and travelers.

Select the venue types that best match your audience. We can build plans around one environment or create a cross-venue presence that follows people through their day.

Retail

Malls & Lifestyle Centers

Digital and static units in shopping malls and lifestyle centers, close to stores, food courts and high-traffic corridors where people are ready to browse and buy.

  • Ideal for fashion, beauty, electronics, QSR and retail brands.
  • Strong dwell times and repeated exposure during visits.
  • Supports store openings, promotions and seasonal campaigns.

Education

Campus Media

Screens and posters on university and college campuses, reaching students and staff in academic, residential and social areas.

  • Great for tech, apps, food delivery and financial services.
  • Connects with hard-to-reach young adult audiences.
  • Can focus on specific schools or multi-campus networks.

Fitness

Gyms & Fitness Clubs

In-gym digital networks that reach members during workouts and classes. High repetition and time spent in front of screens allow for deeper storytelling.

  • Perfect for health, wellness, nutrition and sports brands.
  • Message people who are actively investing in their lifestyle.
  • National and regional chains available depending on market.

Sports & entertainment

Stadiums & Arenas

Large screens, concourse displays and in-bowl placements during games and events, reaching fans in a high-energy environment.

  • Ideal for national sponsors and regional fan activations.
  • Aligns your brand with premium live experiences.
  • Integrates well with experiential or on-site promotions.

Workday

Office & Elevator Networks

Digital screens in office lobbies, elevators and corporate campuses, reaching professionals during the workday with short, clear messages.

  • Strong fit for B2B, finance, technology and professional services.
  • Multiple daily exposures as people move through buildings.
  • Options for national or market-specific coverage.

Travel

Airports & Travel Hubs

Media in terminals, concourses and baggage claim, reaching business and leisure travelers with time to notice, compare and consider your offer.

  • Premium audiences and international reach potential.
  • Fits well for finance, travel, hospitality, automotive and tech.
  • Possibility to target specific routes or terminals in some airports.

Specs & buying

How place-based and airport media work with Atlas.

Each venue type has its own formats, rules and audience metrics. Atlas OOH simplifies the process and brings everything together into one plan and one point of contact.

Typical specs and metrics

  • Formats: digital screens, static posters, large-format boards and specialty units.
  • File types: standard OOH static or video files depending on each network.
  • Audience: venue-level audience estimates or network impressions where available.
  • Packages: single venues, market clusters or national networks.
  • Timing: campaigns can align with seasons, events, shopping periods and travel peaks.

We translate network-specific terminology into clear numbers and recommendations for your internal team.

How to start a place-based plan

  1. 1. Choose environments: malls, gyms, campuses, stadiums, airports or a mix.
  2. 2. Share priorities: target audience, markets, timing and budget range.
  3. 3. Receive a proposal: recommended venues, networks and impression estimates.
  4. 4. Approve and launch: we coordinate with partners, operators and production.
  5. 5. Review results: you get delivery summaries, photos and next-step guidance.

We can also integrate place-based media into a larger OOH strategy that includes billboards, digital OOH, transit and street furniture.

Place-based FAQs

Common questions about place-based and airport media.

If you have never used these environments before, these answers will help you understand how they fit into a broader out-of-home plan.

Is place-based media only for big brands?

Not at all. While large brands use stadiums and airports for national visibility, malls, gyms and campus networks can also work well for regional and growth-stage brands that want focused presence.

Can I choose specific venues?

In many cases yes, especially for malls, gyms, campuses and airports. Some networks are sold as packages, but we will always clarify what is selectable and what is bundled.

How does pricing compare to billboards?

Pricing varies by venue type and market. Place-based media often carries a premium because of context and dwell time, but it can be very efficient when you need to concentrate spend in key environments rather than cover an entire DMA.

Can I measure impact beyond impressions?

Depending on the venue and partners, we can explore studies that connect exposure to brand lift, visitation or other performance indicators, especially when place-based media is combined with digital channels.

Ready to put your brand inside key venues?

Tell us which environments matter most to your audience and where you want to grow. Atlas OOH will come back with a place-based and airport media plan you can approve, launch and measure.