Formats · Digital OOH

Digital OOH that moves with your audience.

Atlas OOH plans and buys digital out-of-home across the U.S.: roadside LED billboards, digital street furniture and place-based screens with flexible scheduling, programmatic options and data-led targeting.

Why brands invest in digital OOH

Digital OOH gives you the reach of traditional outdoor with the flexibility of digital media. You can change creative in-flight, speak differently by time of day and align messages with promotions, events or real-world conditions.

  • Switch messages without printing or posting delays.
  • Run multiple creatives in the same loop and test them.
  • Daypart by time of day, weekday vs. weekend or audience behavior.
  • Activate quickly for launches, limited-time offers or event support.

Our goal is simple: use digital OOH where flexibility and timing add real value — not just because the screen is available.

Digital formats

Digital screens for reach, context and flexibility.

Mix large-format digital billboards with street-level and place-based screens to follow your audience across their daily journey — from commute, to shopping, to leisure and travel.

Highway & arterials

Digital Billboards

Large roadside LED units delivering high reach on major corridors. Ideal when you want the impact of a bulletin with the flexibility of digital creative.

  • Standard 8–10 second spots within shared loops.
  • Dayparting for morning, midday and evening traffic.
  • Dynamic content aligned with price, offers or countdowns.

Urban coverage

Digital Posters & Urban Panels

Smaller digital faces in city centers and dense neighborhoods, close to stores, restaurants and everyday life.

  • Great for retail proximity and local call-to-actions.
  • Supports franchise or multi-location messaging.
  • Can rotate different offers by location or daypart.

Commuter touchpoints

Digital Transit Shelters

Digital transit shelters and kiosks at high-footfall stops, stations and intersections, where dwell times are longer and screens sit at eye level.

  • Perfect for sequential or storytelling creatives.
  • Strong presence in city cores and transit hubs.
  • Often part of larger urban or municipal networks.

Place-based

Malls, Venues & Lifestyle Screens

Digital networks inside malls, entertainment districts, campuses, gyms and other lifestyle environments where audiences are in a discovery mindset.

  • Contextual messaging near purchase moments.
  • Great complement to e-commerce and retail campaigns.
  • Align creatives with weekends, holidays and events.

Travel

Airport & Travel Screens

Digital screens in terminals, concourses and baggage claim targeting high-intent business and leisure travelers with time to notice your message.

  • Premium environment for brand-building campaigns.
  • Ideal for finance, travel, tech, luxury and DTC brands.
  • Flexible for flight-specific or route-specific messaging.

Programmatic

Programmatic DOOH

Access digital screens through programmatic platforms when you need fine control over budget, pacing and targeting, while keeping OOH-level impact.

  • Audience, location and time-based buying strategies.
  • Flexible budgets and adjustable pacing.
  • Can sync with other digital channels in your mix.

Specs & buying

How digital OOH works when you plan it with Atlas.

We simplify the technical side — loops, share of voice, impressions and triggers — so you can focus on objectives and results. Our team handles the details with each network and operator.

Typical digital OOH specs

  • Spot length: usually 8–10 seconds, depending on network.
  • Loops: shared with other advertisers; we target a clear share of voice.
  • File types: MP4, JPG or HTML5, sized per screen resolution.
  • Creative versions: multiple messages can rotate within the same buy.
  • Lead times: often days instead of weeks, especially for creative swaps.

Atlas OOH consolidates specs from different operators into a single, clear checklist for your creative and production team.

How to start a digital OOH campaign

  1. 1. Define the role: launch, offer, event or always-on support.
  2. 2. Share inputs: markets, budget, timing and any audience data you use.
  3. 3. Get a plan: we propose screens, networks, dayparts and creative approach.
  4. 4. Approve & launch: once confirmed, we deploy creative, monitor flight and share delivery.
  5. 5. Review & optimize: after the campaign, we review performance and next steps.

Whether you prefer guaranteed buys with specific screens or flexible programmatic packages, Atlas OOH can adapt the approach to fit how you buy media today.

Digital OOH FAQs

What marketers usually ask before booking digital OOH.

If you’re new to digital out-of-home, these answers will help you understand how it fits next to billboards, online and social media.

Is digital OOH bought like online display?

Not exactly. Digital OOH still relies on real-world screens, locations and traffic. You can buy it through fixed packages or via programmatic platforms, but the context is physical — streets, stations, venues — not just browsers.

Can we use data to target digital OOH?

Yes. Depending on the market and network, we can use audience data, mobility patterns or contextual triggers (time, weather, proximity) to decide when and where your message appears.

How do you measure digital OOH?

We rely on audited impressions, screen-level data and, where available, mobility or visitation studies to understand how many people were exposed to your message and how the campaign performed.

Can digital OOH support our other channels?

Absolutely. Many clients use digital OOH to echo their social or online creative, extend campaigns into the physical world and create moments worth capturing and sharing.

Ready to book a digital OOH campaign?

Tell us where you want to show up, when you need to be live and what success looks like. Atlas OOH will respond with a digital OOH plan you can act on — screens, dayparts, budgets and next steps to launch.