Services · Creative & Strategy

OOH creative & strategy built for the real world.

Atlas OOH helps you turn business objectives into out-of-home campaigns that actually work on the street: clear billboard ideas, smart use of formats, and a media architecture that supports your broader marketing mix.

Why Creative & Strategy matter in OOH

Out-of-home gives you only a few seconds to land the message. That´s why OOH creative needs simple ideas, bold design and smart placement. Our team connects creative thinking with media planning so each unit works harder.

  • Translate brand platforms into clear, OOH-ready messages.
  • Adapt digital and social concepts to large-format layouts.
  • Match creative to corridors, audiences and contexts.
  • Align OOH with the rest of your media and measurement.

You can bring us a brief, a storyboard or existing assets — we’ll help you make them work on billboards, digital OOH, transit and street furniture.

Creative & strategy services

Specialized support for OOH concepts, layouts and media thinking.

Use Atlas OOH as a creative partner, a strategic media consultant or both. We plug into your existing team and add OOH expertise where you need it most.

Concept & messaging

Concept development

Turn your brief into simple, high-impact ideas built for outdoor. We focus on one key message, one clear visual and a strong reason to remember your brand.

  • Campaign platforms tailored to OOH.
  • Headline, subcopy and CTA direction.
  • Options that match your tone of voice.

Layout & adaptation

OOH layout optimization

We adapt existing creative or build new layouts for each format: bulletins, posters, transit, street furniture and digital screens.

  • Billboard-safe typography, color and contrast.
  • Resizing and reflow for multiple aspect ratios.
  • Static and motion-first versions for DOOH.

Markets & formats

Media & placement strategy

Connect creative with the right markets, corridors and units. We design the format mix based on your audience, objectives and budget.

  • Market selection and priority corridors.
  • Format mix across billboards, DOOH, transit, street furniture.
  • Tier-1, tier-2 and local market recommendations.

Dynamic DOOH

Digital & programmatic OOH

Build dynamic creatives for digital screens and programmatic OOH: dayparted messages, countdowns and contextual content that changes with time or conditions.

  • Message sets by time of day or audience.
  • Creative rules aligned with data triggers.
  • Templates for scale across multiple markets.

Production & specs

Production consulting

We make sure every file meets operator specs and looks right in the real world, not just on a laptop screen.

  • File setup for static and digital units.
  • Color and resolution checks for large formats.
  • Coordination with vendors on testing and approvals.

Measurement

Reporting & optimization

Close the loop with reporting support: we connect creative and placement decisions to impressions, photos and performance indicators.

  • Delivery and impression summaries by market.
  • Photo documentation and creative POV.
  • Recommendations for the next flight.

Process

How creative & strategy projects run with Atlas OOH.

We plug into your existing structure — as an external OOH partner for your brand, media agency or creative team — and run a clear, simple process from brief to launch.

1. Brief & discovery

We start with your objectives, audience, markets and timing. Existing creative, brand platforms and performance data help us find the right angle.

2. Creative direction

We propose concepts, messaging routes and layout directions for key formats, then refine them with your feedback until the idea is clear and ready.

3. Media & format plan

In parallel, we outline the recommended markets, units and flight structure — connecting the creative idea to a concrete OOH plan.

4. Final files & launch

After approvals, we deliver production-ready files, coordinate specs with operators and support launch, including photos and reporting once live.

Creative & strategy FAQs

Common questions about OOH creative & planning.

A quick overview of how the creative and strategic side of your campaign works when you partner with Atlas OOH.

Do you replace our creative agency?

Not necessarily. Many clients keep their main creative agency and bring Atlas OOH in as a specialized outdoor partner for layout, format and placement decisions.

We can also lead OOH creative when you don’t have an agency attached to the project.

Can you work with existing designs?

Yes. We frequently start from digital, social or brand assets and adapt them to billboard, DOOH, transit and street-furniture specs.

The goal is to keep your brand identity intact while ensuring the creative actually reads from a distance.

How early should we involve Atlas OOH?

Ideally, bring us in before layouts are locked. That gives us room to align creative, markets and formats — and avoid costly last-minute changes to art or media.

What does a typical timeline look like?

Timelines depend on scope, but many projects run on a 2–4 week window from brief to approved creative, plus media lead times and production for static units.

Digital-only or DOOH-focused projects can often move faster once the strategy is aligned.

Need creative & strategy support for your next OOH campaign?

Share your brief, markets and timelines. Atlas OOH can support you with concepting, OOH layout optimization and a media plan that connects formats, corridors and audiences.