Formats · Billboards & Large Format

Billboard advertising across U.S. highways and key corridors.

Large-format static and digital displays designed to dominate highways, commuter routes and signature urban arterials. Billboards are built for scale, coverage and long-term brand presence in the United States.

What billboard advertising does best

Billboards keep your brand visible 24/7 along high-traffic routes. Whether you’re launching in a new market or defending share, billboards deliver consistent reach and repetition over time.

  • Highway bulletins for long-range visibility and impact.
  • Major urban corridors for commuters and city traffic.
  • Strategic proximity to retail clusters and key destinations.
  • Ideal for simple, bold creative and brand platforms.

Atlas OOH combines audited impressions, traffic data and local insight to prioritize the stretches of road that matter most to your brand.

Billboard formats

Subformats for different coverage and budgets.

Billboard inventory is organized into standard formats. Each one has its own role in the plan, from market-level coverage to iconic, high-impact locations.

Large format

Bulletins (Static & Digital)

Full-size highway and expressway units, designed for maximum reach and long-range visibility. Common sizes include 14’ x 48’ and similar large-format ratios.

  • Best for major highway corridors and regional coverage.
  • Ideal for brand platforms, launches and hero messages.
  • Static or digital, depending on the market and corridor.

Market coverage

Posters

Smaller roadside units that prioritize frequency and coverage across neighborhoods and city routes. Common sizes include 10’ x 22’ and similar poster formats.

  • Efficient cost per panel for multi-unit programs.
  • Great for local retail, QSR, services and directional copy.
  • Often packaged as market-level showings (GRP-based).

High-density

Junior Posters & Urban Panels

Compact formats placed in dense urban areas, close to street-level traffic, local businesses and residential zones.

  • Great for neighborhood targeting and local messaging.
  • Supports store-level or franchise campaigns.
  • Can be combined with posters and bulletins for full-funnel OOH.

Iconic impact

Spectaculars & Wallscapes

Oversized, one-of-a-kind placements in landmark locations. These units are designed for impact, PR value and social sharing.

  • Ideal for launches, tentpole moments and brand statements.
  • High pedestrian and vehicle traffic in iconic corridors.
  • Often paired with murals or hand-painted executions.

Static vs. digital

Static Billboards

Printed vinyl faces that remain on display 24/7 during the full flight. Static billboards are excellent for always-on visibility and brand reinforcement.

  • Lower CPMs in many markets vs. digital units.
  • Strong presence for simple, long-term creative platforms.
  • Production costs amortized over longer flights.

Dynamic messaging

Digital Billboards

LED screens that enable multiple creatives, dayparting and dynamic content. Ideal when timing, offers or contextual messaging matter.

  • Flexible scheduling by time of day or day of week.
  • A/B testing for different messages within the same loop.
  • Faster turnaround: no print, shipping or posting windows.

Specs & buying

Billboard specifications and how to book with Atlas OOH.

A few key parameters help us recommend the right combination of bulletin, poster and spectacular units: markets, timing, budget and creative assets.

Typical billboard specs

  • Sizes: 14’ x 48’, 10’ x 40’, 10’ x 22’ and junior poster formats.
  • Creative files: High-resolution PDFs or JPGs, CMYK for static; RGB for digital.
  • Static production: Printed vinyl faces; standard posting lead times 10–14 days.
  • Digital cycles: Standard 8- or 10-second spots within a rotating loop.
  • Measurement: Impressions based on audited traffic and visibility adjustments.

Exact specs vary slightly by operator and market; Atlas OOH consolidates requirements and coordinates production on your behalf.

How to start a billboard buy

  1. 1. Share your brief: target markets, timing, budget range and objectives.
  2. 2. Receive a plan: location options, format mix, impressions and CPM estimates.
  3. 3. Confirm units: we hold, negotiate and finalize the selected billboards.
  4. 4. Deliver creative: we manage specs, print and posting with each operator.
  5. 5. Launch & report: you receive photos and post-campaign delivery reports.

You can brief us market-by-market or as part of a national or multi-state OOH strategy. Our team acts as a single point of contact for all billboard operators.

Billboard FAQs

Common questions about billboard advertising in the U.S.

A quick overview of how billboard pricing, timelines and creative work when you plan with Atlas OOH.

How much does a billboard cost?

Pricing varies by market, format and season. Highway bulletins in tier-1 cities are more expensive than posters in smaller markets, but both can be planned efficiently.

Atlas OOH typically works with monthly flight costs and provides estimated CPMs based on impressions. Share your budget range and we’ll recommend the mix of units that fits.

What is the minimum campaign duration?

Many billboard programs run in 4-week increments, but digital units can sometimes be booked for shorter flights depending on availability and objectives.

For brand building, we usually recommend maintaining presence across priority corridors for at least one or two full cycles.

Do you help with billboard creative?

Yes. Atlas OOH provides creative guidance for billboard layouts, including best practices on copy length, contrast, fonts and use of photography or illustration.

We can also coordinate design adaptation if you need help resizing existing assets to match billboard specs in multiple markets.

Can I combine billboards with other OOH formats?

Absolutely. Many campaigns combine bulletins for scale with posters, street furniture or transit for neighborhood-level coverage.

Our team can build a cross-format plan so your brand shows up consistently along the full customer journey.

Plan a billboard campaign with Atlas OOH

Share your target markets, timing and budget. We’ll build a billboard plan with locations, impressions and estimated CPMs across your priority corridors.