Creative OOH

PepsiCo Brings The Mandalorian to OOH With Floating Wotsits

PepsiCo transformed Salford domination sites into a galaxy-inspired OOH experience with floating Wotsits and Star Wars creativity.

May 15, 2026 4 min read Valentina G.
PepsiCo Brings The Mandalorian to OOH With Floating Wotsits

PepsiCo Brings The Mandalorian to OOH With Floating Wotsits

Quick answer: PepsiCo partnered with The Mandalorian & Grogu to launch a special build OOH installation across Salford domination sites, featuring gravity-defying floating Wotsits that transformed the campaign into an immersive galactic experience.

Now showing in a galaxy not so far away 🚀 PepsiCo teamed up with The Mandalorian & Grogu for a creative outdoor advertising activation designed to stop audiences in their tracks.

The campaign took over multiple domination sites in Salford using eye-catching special build elements, including floating Wotsits appearing to defy gravity across the billboard creative. The playful execution helped bring “the galaxy’s most wanted snacks” to life while blending entertainment culture with impactful OOH storytelling.

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Turning fandom into real-world attention

Entertainment collaborations continue to play a major role in outdoor advertising because they instantly connect with audiences through recognizable characters and cultural moments. In this case, PepsiCo used the visual universe of Star Wars to create a campaign that felt cinematic instead of purely promotional.

Rather than relying on a standard billboard, the installation introduced dimensional elements that extended beyond the flat surface, giving the illusion that Wotsits were floating through space. This type of creative execution increases dwell time and encourages social sharing, especially in high-traffic urban environments.

Why special build OOH still works

Special builds remain one of the strongest ways for brands to dominate public attention because they create physical disruption in everyday environments. Audiences are surrounded by digital content daily, but unexpected real-world installations still generate surprise and memorability.

  • 3D elements create visual depth: Physical extensions make the creative feel immersive.
  • Entertainment partnerships increase recognition: Familiar franchises help campaigns connect faster.
  • Domination sites amplify impact: Multiple placements reinforce the message across the same market.
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Blending pop culture with snack marketing

The campaign successfully balanced product visibility with entertainment storytelling. Instead of focusing only on packaging or promotions, PepsiCo built a universe around the snack itself, positioning Wotsits as part of the adventure.

This approach reflects a broader shift in modern OOH campaigns: audiences respond more strongly to experiences and narratives than to static product messaging alone.

Creative insight: The most effective entertainment OOH campaigns do not simply place characters beside products. They integrate the product into the story world itself.
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Produced by BMO Create

The installation was produced by the BMO Create team, demonstrating how fabrication, creativity, and outdoor media can work together to transform standard billboard inventory into experiential brand moments.

Bottom line

PepsiCo’s collaboration with The Mandalorian & Grogu shows how brands can use special build OOH to turn familiar media spaces into immersive experiences. By combining fandom, physical creativity, and domination strategy, the campaign captured attention in a way that traditional static creative alone could not.

Sources

FAQs

Special builds and 3D elements create visual disruption in public spaces, making campaigns more memorable and increasing organic sharing on social media.
The campaign combined a globally recognized entertainment franchise with playful physical effects, turning the billboard into an immersive storytelling experience.

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