Quick answer: Starting Jan 1, 2026, Livesystems began a collaboration with Ringier Media Switzerland to distribute Blick and other publisher titles across 13,000+ digital screens—bringing editorial programming into daily DOOH environments. (Sources: Ringier, Livesystems, markt-kom)
DOOH screens are becoming urban channels
The important shift isn’t only “more screens.” It’s what those screens are. When DOOH networks carry consistent programming—news, headlines, service information—they stop feeling like random ad loops and start behaving like urban media channels.
What the partnership delivers
Ringier states its content will appear across a network of 13,000+ screens in Switzerland, reaching people in everyday environments such as transit, fuel stations, and shopping-related contexts. Livesystems mirrors the timing and frames the rollout as a 2026 kickoff collaboration with a recognizable publisher lineup.
Why this can increase DOOH value
When screens carry trusted editorial content, three value drivers tend to improve:
- Attention quality: people are more likely to look when content is informational and familiar
- Environment credibility: the setting feels less like “ads everywhere” and more like a media surface
- Advertiser adjacency: brands benefit from being placed next to relevant, trusted information
This is DOOH moving closer to a broadcast logic: programming creates habit, habit creates predictable attention, and predictable attention supports stronger commercial demand.
Planning takeaway
As more networks adopt content partnerships, planners will increasingly evaluate DOOH not only by impressions, but by programming quality: what runs between ads, how frequently it refreshes, and whether the “channel feel” matches the audience context.
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