Argos Brings Trevor and Rex Together for Toy Story 5
Argos has launched a new campaign to celebrate the release of Toy Story 5, bringing together its beloved brand character Trevor and Toy Story’s iconic dinosaur, Rex.
The campaign is running across high-impact out-of-home sites outside key cinemas nationwide in the UK, using the excitement around one of the year’s most anticipated family film releases to drive attention for Argos’ themed toys, games and family-focused products.
Inspired by classic big-screen showdowns, the creative captures Trevor delivering the line: “This town ain’t big enough for the two of us.”
A Dinosaur Showdown Built for Cinema OOH
The campaign’s strength comes from a simple character connection: Argos already has its own dinosaur.
By placing Trevor opposite Rex, the work creates a playful rivalry that feels natural, funny and instantly understandable to families heading into cinemas.
The outdoor placements are especially relevant because they appear near key cinema locations, reaching audiences at the exact moment they are thinking about the film experience.
Using Nostalgia to Drive Retail Relevance
Toy Story is one of the most recognisable family entertainment franchises in the world, with strong emotional appeal across both children and adults.
Argos taps into that nostalgia while keeping the campaign focused on a practical retail role: helping families bring the magic of Toy Story 5 into the home.
Through its range of themed toys, games and family products, Argos positions itself as a destination for families looking to extend the film experience beyond the cinema.
Social Content Extends the Story
The campaign will also be supported by social content featuring Connie, who celebrates the film’s release by recreating a much-loved scene from the Toy Story franchise.
This social layer helps the campaign move beyond cinema OOH and into online conversation, where nostalgia, humour and character-led content can be shared more easily.
By combining Trevor, Rex and Connie, Argos builds a wider entertainment-led campaign around its own familiar brand world.
Why the Campaign Feels Playful
Matt Moreland and Chris Clark, ECDs at T&P, said the launch of Toy Story 5 created an opportunity to make something fun and playful.
Because Argos has its own dinosaur, the team saw a natural opportunity to create tension around who gets to be the “top dinosaur.”
That tension gives the campaign a simple comedic hook while still keeping the product connection clear.
What Makes the Campaign Effective
- It uses the right location: Cinema OOH reaches families close to the film-going moment.
- It connects characters naturally: Trevor and Rex create an easy, playful dinosaur rivalry.
- It taps into nostalgia: Toy Story has strong cross-generational appeal.
- It supports retail action: Argos connects the film release to toys, games and family products.
- It extends across social: Connie’s content gives the campaign more shareable storytelling beyond OOH.
The Bigger OOH Lesson
Film-release campaigns work best when they do more than announce the movie.
Argos shows how a retailer can participate in entertainment culture by finding a credible connection between its own brand assets and the film’s characters.
By turning Trevor and Rex into a humorous showdown, the campaign gives audiences something more memorable than a standard retail promotion.
Bottom Line
Argos’ Toy Story 5 campaign is a strong example of how cinema OOH can connect entertainment, retail and family nostalgia.
By placing Trevor and Rex in a playful big-screen-style confrontation, Argos makes its product range feel part of the film moment rather than simply adjacent to it.
The result is a campaign that feels fun, culturally timed and built for families heading from the cinema into the world of Toy Story at home.
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